Disconnect to reconnect
Cochrane to Sundre: Where wellness, culture, and adventure meet
In the Cochrane to Sundre region, three major river systems carve through the rolling foothills and ranchlands north and west of Calgary. Within this historic corridor, travellers slow down and discover Indigenous traditions, luxury glamping, and farm-to-table flavours.
Enhancing soft adventure, river tourism, and premium accommodations here will tap into new opportunities for year-round discovery. This evolution honours the area’s rich history while building its potential to contribute to these communities’ vibrancy and longevity.
At a glance
Location: Western Alberta
Key communities: Cochrane, Sundre
Projected visitor spend: $588M by 2035*
GDP: $422M by 2035*
Jobs: 2,755 by 2035*
*With investment
Resident sentiment toward tourism is high
83% of Cochrane to Sundre residents say that tourism is important to the local community.
High demand for key activities
Highly engaged international travellers are already planning trips to Alberta—but Cochrane to Sundre needs more wellness experiences, luxury accommodations, and culinary-driven tourism to fully meet that demand. These additions can anchor year-round itineraries and drive sustained tourism growth.
Developing Alberta Tourism
Key Projects
Travel Alberta helps local tourism grow by facilitating the development of projects that will attract overnight visitors throughout the year. We work closely with local communities to remove barriers to development, provide business coaching to help operators grow and prosper, and invest to accelerate the development of four-season accommodations and experiences that will drive meaningful economic impact and job creation.
Why develop tourism
Investing in tourism helps make communities a better place to live, work, and visit.
More revenues
Communities with strong visitor economies earn more municipal revenues per capita, which can be reinvested in the services and amenities that residents love.
Lower taxes
Residents pay lower residential property taxes in areas with strong visitor economies.
More jobs
More visitors create a steady customer base for local businesses, creating great jobs and entrepreneurial opportunities.
Discover more about the Cochrane to Sundre TDZ
This 2023 report informs and identifies specific actions Travel Alberta, the Government of Alberta and the TDZ communities should take to support the design of a comprehensive Destination Development Plan.
Connect with our Destination & Commercial Development Manager
Learn how Travel Alberta can support your success in the Cochrane to Sundre region.



