Building a stronger Alberta
Transforming destinations
For communities that embrace tourism, the opportunities are endless. Investing in tourism make communities a better place to live, work, and visit.
On this page:
Tourism-based communities enjoy...
More than a part-time job
1 in 10 Albertans work in tourism
When people think tourism jobs, they often think “low-skill, low-pay, temporary jobs.” In fact, tourism jobs are diverse, ranging from engineers and HR professionals to food and beverage directors to entrepreneurs and guides.
Investing in tourism creates rich and well-paying career paths for residents, supporting vibrant and prosperous communities.
81% of Albertans think tourism contributes positively to the province's economic well-being.
Read more about the economic impactMore Albertans view tourism as important to their local communities
Every year, we ask Albertans across the province to share their opinions about tourism in relations to the province, their regions, and their local communities.
Learn more
Tourism at work for you
Amenities that improve everyday life
Tourism can be a tool to help create vibrant, thriving and connected communities.
Enhanced public transportation and improved infrastructure
A strong local culture and preserved ways of life
Incredible year-round recreation opportunities, dining options, and events and festivals
Funding for community centres, public parks, arenas, and other amenities
Case studies: See the difference
Tourism Development Zones
Unlocking rural potential. Strengthening communities.
Building a thriving visitor economy requires strategic development. Informed by community engagement, we identified 10 zones across the province with the greatest potential for economic impact and job creation.
- Fort McMurray Wood Buffalo
- Northern Rockies
- Northeast Lakelands
- David Thompson
- Olds to Lacombe
- Cochrane to Sundre
- Canadian Badlands
- Foothills
- Lethbridge to Medicine Hat
- Southern Rockies
