Travel Alberta works with Tourism Economics to forecast tourism spending by market and traveller segment. We analyze under several strategic scenarios based on relevant external factors. This work forms the basis of our long-term strategic framework, enabling us to anticipate risks and opportunities and adjust as conditions evolve.
The latest forecast was completed in July 2025.
Highlights
- Tourism Economics is forecasting 2035 tourism expenditures at $20.9 billion, 15% higher than the previous forecast in 2023 ($18 billion).
- Alberta's strong recovery of travel spending in 2023 and 2024 led Tourism Economics to upgrade its growth forecast for Alberta’s tourism industry.
- Visitor spending in Alberta saw strong growth in 2023 (+20%) and 2024 (+12%), which provides a cushion for the slower growth expected in 2025 and 2026 due to the uncertainty around U.S. trade policy.