Travel Alberta


The resources on this page are designed to assist you in your tourism marketing activities. Look here for information on tourism research, branding and developing your tourism business.

  • Edmonton

    Stay up-to-date on current research, findings and information to strengthen your marketing and business decisions.

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  • Alberta's Visitor Economy
    Alberta's Visitor Economy

    One of the fastest growing and most resilient sectors in the world, tourism is a key economic driver in Alberta.

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  • Calgary
    Know Your Customer

    Understanding who our customers are and what they want in an Alberta vacation experiences is fundamental to our marketing success.

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  • Fairmont Banff Springs Hotel
    Marketing Insights

    Learn from Travel Alberta's insights for ways to expand your marketing and grow your business.

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  • VIA Rail through the Canadian Rockies
    Alberta Tourism Brand

    A strong brand is the foundation for how we build meaningful and emotional connections with travellers.

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  • Northern Alberta
    Multimedia Library

    Travel Alberta’s multimedia library is designed to share brand-aligned, high quality resources including photography, video, maps and stories with our tourism marketing and media partners.

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  • Fairmont Banff Springs Hotel
    Industry Development

    Our team of marketing professionals offers complimentary coaching and consultation, and hosts numerous opportunities to build your marketing knowledge and skills.

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