Industry Guides
Get the tools to thrive in tourism.


Featured guide
A guide for small tourism operators in Alberta
From building a strong grant application to learning how to target the right traveller, our guides provide tangible tips and guidance to Alberta's tourism industry, empowering businesses to thrive in an ever-evolving market and connect with visitors in meaningful ways.

Level up your business
Resource May 28, 2025
3 min read
Creator Spotlight: How an Olympian makes content creation approachable
Olympian-turned-content-creator Samantha Reid shares how tourism operators can simplify social media and connect authentically with their audiences. Discover her approachable tips for creating impactful content—no fancy gear or perfection required.
Learn moreResource Apr 01, 2024
3 min read
Guide: How to make your business more accessible for all travellers
A guide to making your business more accessible. We sat down with Ryan Straschnitzki to talk about how tourism businesses and operators can welcome a greater range of visitors by becoming more accessible.
Learn moreResource Feb 24, 2025
3 min read
Creator Spotlight: Capturing stunning images with Dan Schykulski
Elevate your tourism photography with tips from renowned photographer Dan Schykulski.
Learn moreResource Nov 20, 2024
3 min read
Creator Spotlight: Craft compelling content in any style with writer Jody Robbins
Get five tips to writing strong copy from freelance writer Jody Robbins.
Learn moreResource Jan 22, 2025
5 min read
Unlocking winter’s potential: A guide for small tourism operators in Alberta
Discover practical tips to create unforgettable winter experiences and turn Alberta's snowy season into a thriving opportunity for your tourism business.
Learn moreResource Aug 14, 2024
6 min read
Creator Spotlight: How to be a curious storyteller with Director Brock Davis Mitchell
Learn how to be a curious and successful digital storyteller with Alberta's own award-winning director, Brock Davis Mitchell
Learn moreResource Oct 08, 2024
3 min read
Attracting International Visitors
Selling internationally means connecting with representatives from all available international markets who choose to buy your product and sell to travellers in their market. Marketplaces hosted by Travel Alberta and other destination marketing organizations help the process, but it helps to know who you need to work with to get the word out.
Learn more
Supporting Indigenous Tourism
Together with Indigenous Tourism of Alberta, we’re committed to building, growing and promoting authentic tourism experiences in partnership with Indigenous communities and entrepreneurs.

Additional Guides
Resource May 28, 2025
3 min read
Creator Spotlight: How an Olympian makes content creation approachable
Olympian-turned-content-creator Samantha Reid shares how tourism operators can simplify social media and connect authentically with their audiences. Discover her approachable tips for creating impactful content—no fancy gear or perfection required.
Learn moreResource Feb 24, 2025
3 min read
Creator Spotlight: Capturing stunning images with Dan Schykulski
Elevate your tourism photography with tips from renowned photographer Dan Schykulski.
Learn moreResource Jan 22, 2025
5 min read
Unlocking winter’s potential: A guide for small tourism operators in Alberta
Discover practical tips to create unforgettable winter experiences and turn Alberta's snowy season into a thriving opportunity for your tourism business.
Learn moreResource Nov 20, 2024
3 min read
Creator Spotlight: Craft compelling content in any style with writer Jody Robbins
Get five tips to writing strong copy from freelance writer Jody Robbins.
Learn moreResource Aug 14, 2024
6 min read
Creator Spotlight: How to be a curious storyteller with Director Brock Davis Mitchell
Learn how to be a curious and successful digital storyteller with Alberta's own award-winning director, Brock Davis Mitchell
Learn moreResource Apr 01, 2024
3 min read
Guide: How to make your business more accessible for all travellers
A guide to making your business more accessible. We sat down with Ryan Straschnitzki to talk about how tourism businesses and operators can welcome a greater range of visitors by becoming more accessible.
Learn moreResource Jun 21, 2023
3 min read
Five ways to honour Indigenous Peoples in everyday interactions
As members of Alberta’s vibrant tourism industry, each of us has opportunities to build respectful relationships with Indigenous communities and business operators in our everyday interactions.
Learn moreResource Sep 23, 2019
4 min read
Building relationships with receptive tour operators
Working with Receptive Tour Operators (RTOs) to sell your tourism business internationally
Learn more