Industry Guides

The Last of Us was filmed in over 180 locations across Alberta. And that represents a massive tourism opportunity. According to a study conducted by the Travelsat Competitive Index...

Tourism businesses, communities and associations can apply some of the learnings from our brand research to take a more strategic approach to marketing.

Travel Alberta’s Ultimate Travellers are two personas that were developed out of the need to identify future travellers who would represent the greatest economic potential across the province.

Olympian-turned-content-creator Samantha Reid shares how tourism operators can simplify social media and connect authentically with their audiences. Discover her approachable tips for creating impactful content—no fancy gear or perfection required.

Elevate your tourism photography with tips from renowned photographer Dan Schykulski.

Discover practical tips to create unforgettable winter experiences and turn Alberta's snowy season into a thriving opportunity for your tourism business.

Get five tips to writing strong copy from freelance writer Jody Robbins.

A guide to making your business more accessible. We sat down with Ryan Straschnitzki to talk about how tourism businesses and operators can welcome a greater range of visitors by becoming more accessible.

Making data-driven business decisions has never been easier, thanks to the new online tourism indicator dashboards released this week on Travel Alberta’s Industry Hub and the Tourism Industry Association of Alberta (TIAA)’s website.

Everything you need to know before creating your brilliant content in ATIS.

Olympian-turned-content-creator Samantha Reid shares how tourism operators can simplify social media and connect authentically with their audiences. Discover her approachable tips for creating impactful content—no fancy gear or perfection required.

Elevate your tourism photography with tips from renowned photographer Dan Schykulski.

Discover practical tips to create unforgettable winter experiences and turn Alberta's snowy season into a thriving opportunity for your tourism business.

Get five tips to writing strong copy from freelance writer Jody Robbins.

Learn how to be a curious and successful digital storyteller with Alberta's own award-winning director, Brock Davis Mitchell

A guide to making your business more accessible. We sat down with Ryan Straschnitzki to talk about how tourism businesses and operators can welcome a greater range of visitors by becoming more accessible.

As members of Alberta’s vibrant tourism industry, each of us has opportunities to build respectful relationships with Indigenous communities and business operators in our everyday interactions.

Working with Receptive Tour Operators (RTOs) to sell your tourism business internationally