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We differentiate Alberta from other destinations.

Alberta’s independent spirit, incredible spaces and welcoming faces are unlike anywhere else in the world. Here’s what we are doing to amplify Alberta and the various marketing resources available to you.

On this page:

Currently in market

For the winter season, we are showcasing Alberta’s magical winters, including the northern lights and starry nights.

Visit our winter landing page

Learn how we’re differentiating Alberta

Read the brand story

Our partnership with Destination Canada

This year, we partnered with Destination Canada to showcase Alberta to the world and encourage American travellers to try something different this winter.

Explore the campaign

Understand Alberta's brand

Do you want to capture Alberta's spirit and welcoming attitude? Then check out our brand guidelines to see how we market Alberta to the world.

Explore guidelines

U.S. trip anchors

There are specific attractions and experiences that U.S. travellers are particularly interested in. Here are a few along with photos you can share:

Interested in the trip anchors of other markets?

Learn more

Learning opportunities

Access training and courses

We partnered with a variety of vendors to offer discounted learning opportunities that are geared towards the tourism industry. Learn more about the courses available to you!

Learn about the programs

Collaborating with DMOs

We love collaborating with local destination marketing organizations! If you have a captivating story or an exciting idea, let us know and we’ll see how we can work together.

Let’s connect!