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Together, we can encourage visitors to spend more, stay longer, travel off-season and explore Alberta.

Tourism Development Zones as of Sept. 28, 2023

What are the zones?

After extensive engagement across the province, we identified 10 zones with a high potential for tourism growth over the next ten years. With successful development, these destinations could have significant impact on Alberta’s tourism economy.

  1. Fort McMurray Wood Buffalo 
  2. Northern Rockies 
  3. Northeast Lakelands 
  4. David Thompson 
  5. Olds to Lacombe 
  6. Cochrane/Sundre/Rocky Mountain House
  7. Canadian Badlands 
  8. Foothills
  9. Lethbridge to Medicine Hat
  10. Southern Rockies

Tourism works best when it is done in partnership with the community.

Strong resident support is the key to sustainable long-term tourism growth. We want to thank everyone who participated in this phase of engagement. Thank you for your patience as we continue to analyze our findings.

What was the criteria?

Each of these zones was carefully assessed for development potential based on three criteria:

Travel Alberta continues to support emerging and existing tourism operators in all areas of the province.




Unlock your potential

We want to hear from you. To learn more about tourism opportunities in your area, reach out to your Destination Development Manager.

Get their contact information