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Together, we can encourage visitors to spend more, stay longer, explore more areas of the province, and travel year-round.

With communities and many stakeholders, we’re co-developing a series of regional destination development plans. These plans will guide our medium and long-term strategies to drive the growth of Alberta’s visitor economy across many high-potential regions of the province:

  1. Fort McMurray/Wood Buffalo 
  2. Northern Rockies 
  3. North-East Lakelands 
  4. David Thompson 
  5. Olds to Lacombe 
  6. Cochrane/Sundre/Rocky Mountain House 
  7. Canadian Badlands 
  8. Foothills/Kananaskis 
  9. Lethbridge to Medicine Hat 
  10. Southern Rockies 


Together with industry, Indigenous stakeholders, government, and residents, tourism development can serve as a tool to: 

Develop the economy

Support jobs

Preserve cultures

Foster innovation

Conserve the environment

Improve resident quality of life

Be part of the solution

We want to hear from you. 

To get involved and learn more about engagement opportunities in your area, reach out to your region's Destination Development Manager

Stay updated on engagement opportunities

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