Wild. Spectacular. Ready.
Market intelligence meets business-friendly legislation in Alberta
Alberta is Canada's fastest-growing tourism destination, with 12% year-over-year growth in visitor spending in 2024. The province's strategy to continue to grow tourism revenue is fuelled by data, a business-friendly tax environment and hands-on, personalized guidance from Travel Alberta's Investor Concierge.
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The Billion-Dollar Case for Investing in Alberta Tourism
Alberta has long been synonymous with postcard landscapes, from Banff’s turquoise lakes to Jasper’s glacial peaks and the rugged sweep of the Canadian Rockies. But today, the province is repositioning itself not only as a bucket list destination, but also as one of Canada’s most compelling tourism investment stories.
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A Wall Street Journal Interview with Travel Alberta's CEO
A new policy push is supercharging tourism investment opportunities in Alberta. The All-Season Resorts Act provides a clearer pathway for developing year-round resorts and Tourism Development Zones have created a map of promising regions for investment. The Wall Street Journal sat down with David Goldstein, Travel Alberta’s CEO, to understand what these initiatives mean for would-be investors.
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Discover the Alberta Advantage
Beyond Banff
You may know Canada's most famous national park, but have you heard of our other equally beautiful areas with spectacular tourism growth potential?
Personalized Guidance
Expanding your business is a complex endeavour. Our Investor Concierge can equip you with insights and expertise at no cost to you.
Opportunities await
Explore our 10 high potential Tourism Development Zones primed for growth.
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