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The Alberta Advantage for tourism operators

Discover how to capitalize on the province's low taxes, stunning locations with international connectivity, record-breaking visitor demand, and the incredible depth of data and market insights available through our Investor Concierge.

Engineering tourism investment opportunities

See clearly where to strategically expand in Alberta regions well-suited for tourism. Tourism Development Zones are backed by Travel Alberta’s extensive research into high-potential, untapped regions throughout the province.

Alberta’s historic tourism surge signals prime opportunity

With 38 million visitors in 2024 and record-setting 12 per cent year-over-year growth in visitor spend, Alberta has become one of North America’s most exciting frontiers for tourism investment.

Beyond Banff

You may know everyone’s favorite National Park, but have you heard of our other equally beautiful areas?

Here for your growth

Hear from our Chief Commercial Officer about our commitment to supporting your business.

Opportunities await

Discover our 10 high potential Tourism Development Zones primed for growth.

Learn more

Unlock investment opportunities

Access exclusive market intelligence and bespoke support to inform your next investment or expansion—all through our dedicated investor concierge services.

Kristi Cox

Director

Investor Services

403-648-1070 Email