A Concierge Team for Your Tourism Expansion in Alberta

Reading time: 4 minutes
Published: January 15, 2026

Expanding your tourism brand or operation into a new market is a complex and risky endeavour, but you don’t have to navigate it alone. Our Investor Concierge team can work alongside you, supporting throughout the process, to help you pursue long-term success.

Alberta is on a bold mission: Double the tourism economy to $25 billion by 2035 by unlocking the untapped potential of emerging destinations. Travel Alberta is ready to partner with visionary operators and investors who want to harness the opportunities of Canada's wild side.

Our team can provide you with the insights and expertise you need to expand your tourism operation to Alberta, offering dedicated support at no cost to your business. 

Access comprehensive services and bespoke advice to support your next investment. Simply connect with our Investor Concierge team today to get started.

Your one-window investment partner

We know you already deeply understand your business, so we’re here to facilitate connections that will make your growth in Alberta more seamless. As your strategic ally, our Investor Concierge team provides a committed end-to-end investment partnership throughout the entire lifecycle of your project. That means we're with you from initial market assessment and critical site selection to launch, ongoing operational optimization and marketing your destination to drive visitation.

This comprehensive support begins with your initial connection with the team, giving you accurate, relevant data to support your investment journey.

Case Study: Skyridge Glamping

Christel Postel, CEO of Skyridge Glamping, saw spectacular potential in Alberta’s Canadian Rockies and desirable the province’s business climate. But moving her glamping business here meant navigating a whole new system and rebuilding key connections.

“It was a really great opportunity for us to have Travel Alberta work with us, because they provided lots of knowledge, tons of opportunities, where to go, (and provided) connections,” says Postel. “It definitely helped us get this project off the ground because, for us not being from here, not even from Canada, it was definitely difficult to figure out which departments to go to, who to talk to, where to start.”

Expand to Alberta with confidence with Travel Alberta’s Investor Concierge

Let our Investor Concierge team be your guide as you expand to Alberta. We’re here to make things easier for you—helping you navigate Alberta’s systems, find the right information, and connect with the people who matter most. Think of us as your guide on a new trail, ready to support you every step of the way so you can focus on your future success.

Data-driven strategic intelligence

When you tap the expertise of the Investor Concierge, you’ll gain exclusive access to proprietary market research—including comprehensive traveller data and competitive insights across our ten Tourism Development Zones—to empower your investment strategy. You can refine your market positioning, make informed decisions, and identify unique market opportunities in Alberta’s tourism ecosystem. This includes information on high-value sectors such as luxury glamping, wellness retreats, or accommodations capitalizing on Alberta’s spectacular dark sky viewing.

Regulatory navigation and stakeholder access

Access the team’s numerous connections, so you can foster the essential relationships to accelerate your project's progress and navigate the regulatory landscape with confidence. We’ll facilitate instrumental meetings with the right intermediaries, community groups, local stakeholders, and industry partners to help you move your project forward.

Capital access and key connections

Elevate your investment strategy through direct access to Alberta's investment networks, capital, and financing solutions. When paired with ongoing market intelligence and dedicated operational support, you enjoy the strategic positioning of your business for sustained growth.

Contact our Investor Concierge team to learn how you can access our full suite of services and maximize your venture’s potential in Alberta’s booming market.

Beyond opening day: Our commitment, your growth

While the Investor Concierge has been built to facilitate all the steps leading up to your grand opening, Travel Alberta's support doesn't end when your first guests arrive. We remain invested in your sustained success, connecting you with resources as your business thrives and plans for future growth.

Powerful destination promotion

Travel Alberta has a dual focus on both destination development and promotion. Once your business is operating, you may benefit from our extensive organic and paid marketing efforts to promote Alberta to key target markets. This can also include potential exposure of your business via our consumer website, paid marketing campaigns, content partnerships, and social media amplification.

Fuel future growth by tapping into investment programs from Travel Alberta

Operating in Alberta gives you access to Travel Alberta’s investment program if your business meets appropriate criteria. And any time you’re looking into expanding, you can continue to leverage the comprehensive support of the Investor Concierge team.

Ongoing guidance from in-market experts

Your expansion journey in Alberta is supported by our Destination & Commercial Development (D&CD) Managers—in-market specialists dedicated to operators in specific regions across Alberta. They provide localized support that can help accelerate your growth through assisting continued development, making strategic connections, sharing targeted marketing insights, providing business growth coaching, planning potential expansion strategies, and more.

Invest in a province of possibilities

Alberta is waiting for your next great venture. Let our Investor Concierge team be the strategic advantage that supports your success.