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A newly released study undertaken by the Tourism Industry Association of Alberta (TIAA) found that Alberta’s crown land outdoor recreation economy generates $2.3 billion in trip-related expenditures, including $376 million spent annually on outdoor equipment and accessories.

“A deliberate focus on unlocking the potential of our outdoor recreation will attract new investment and businesses to the province, create more opportunities for Albertans and visitors to vacation in Alberta, and slow the leakage of visitation and recreational investment that Alberta has been missing out on,” says Darren Reeder, TIAA Board Advisor.

The study includes six recommendations, among them: the need for a coordinated and unified outdoor voice; a crown land policy framework; investment in new and existing infrastructure; and ongoing measurement and monitoring of the outdoor recreation economy to inform decision-making.

Read the news release and learn more about the study’s key findings and recommendations here.

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