Pure, local, fine, ethical – these words describe the specialty coffee at Sought x Found Coffee Roasters. This independent coffee shop and roastery in Calgary is the dream of Caleb and Kitty Leung. The husband-and-wife team share a passion for coffee and spent years getting themselves professionally trained in tasting, roasting, and brewing. They roast in small batches and hand write the origin information and tasting notes on each bag. Everything is carefully curated, from the coffee beans and loose-leaf teas to the locally sourced organic milk and baked goods. A passion for coffee and a commitment to always serve the best makes this independent roastery stand out.
We interviewed Caleb and Kitty about what helped their business stay resilient during the challenges of COVID-19, and how tourism in Alberta can recover and grow even stronger post-pandemic.
What helped you stay resilient over the past year, and how has your business evolved?
From the beginning of the pandemic, we realized it wasn’t going to be over quickly. We focused on adapting with changes that we would keep for the long term and have long-lasting benefits. We invested in improvements not only to withstand the on-again, off-again restrictions on the restaurant industry due to this pandemic, but to ultimately future-proof our business. This is our way of being loyal to our customers and supporters – we will continue to be here to serve them despite the circumstances.