If the new year has inspired you to rest, relax, and recharge, travellers across the world are right there with you. The wellness tourism industry is currently experiencing a boom, with more and more travellers seeking out experiences that leave them feeling revitalized. The wellness tourism industry is expecting to reach a global value of $1.4 trillion by 2027. On average, international wellness travellers spent 41 per cent more than typical international travellers in 2022.
Wellness tourism is defined as “travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing,” according to the Global Wellness Institute. For some travellers, that may look like a yoga retreat at a peaceful mountainside lodge, while for others, wellness tourism looks like a guided bike ride through the hoodoos.
Whatever wellness tourism means to travellers, operators across the province are offering experiences that meet this demand.