At Travel Alberta, we collaborate with talented local creators whose inspiring content enhances our channels. We provide a platform for these creators to share their expertise with Alberta’s tourism industry in our series Creator Spotlight.
Compelling digital content can help industry members grow their business by reaching potential travellers through social media, their website, and travelalberta.com via ATIS. This series empowers Alberta’s tourism operators to learn from the best in the industry.
In the next instalment of our series, Jody Robbins, a distinguished freelance lifestyle journalist and blogger, offers tips on how to create compelling content to market your tourism business. Written content varies in form and function, from long blog posts to short social media captions and engaging ATIS descriptions. It also supports business needs like media announcements and business plans, helping you put your best foot forward in any situation.
You may recognize some of Jody’s work on our consumer website, including articles like 10 Amazing Things To Do In Bragg Creek, The Most Unique Accommodations, And Reaching For The Stars In Jasper.