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Are you targeting the right audience for your tourism business?

Travel Alberta’s Ultimate Travellers are two personas that were developed out of the need to identify future travellers who would represent the greatest economic potential across the province. Key insights about Ultimate Travellers can be used to inform your tourism marketing and program development.

As Alberta welcomes back international visitors – particularly travellers from the U.S. – the main Ultimate Traveller persona to target is Curious Adventurers.

Check out this video for five facts about Curious Adventurers that Travel Alberta’s Brand Strategy team thinks you should know when developing your tourism programs and marketing strategies.

Learn more about Curious Adventurers.

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