Skip to main content

From the experts

The new ATIS was designed with input from industry members and continually evolves in response to feedback. When the industry changes, ATIS changes with it.

As new features are released, our ATIS experts will share insights to help you optimize your listings.

While Travel Alberta is ready to answer any questions you have, here are a few tips and tricks to get you started.

Tip #1 – Photos

Images are a great way to attract potential travellers, catching their eye and painting a picture of your experience. Add at least three to four photos to your product listing. The first image will act as the main cover, appearing at the top of the page.

Easily manage your listing’s images with these helpful features:

  • Simultaneous uploads. Add multiple files at once.
  • Simple sorting. Use the arrow buttons at the top of each photo to rearrange their order.
  • Increased file size. Bigger is sometimes better (and easier)—upload files up to 30 MB.
  • Quick cover selection. Easily choose the photo you’d like to feature.

Add a caption to every photo to boost your listing’s search visibility (SEO). Writing alt text for your images also improves accessibility, making your listing welcoming to users with screen readers.

Need more images? Find high-quality, pre-approved photos in our Multimedia Library (MML).

Tip #2 – Text formatting

Gone are the days of long, unbroken text blocks. You can now add paragraph breaks, making your 600–1,000 characters easier to read.

Ideally, try to aim for about 250–450 characters per paragraph.

Tip #3 – Multiple products

You no longer need to summarize everything your company does in a single listing. ATIS’s new structure allows you to add multiple products under the same business. Create separate, properly categorized listings to better reach your audience.

Learn more about ATIS’ new structure here.

Have feedback about ATIS?

If you have a comment or question you can’t find an answer to, we want to hear it!

Share your feedback

ATIS Inquiries/Support

Access to support and information from Alberta Tourism Information Service Listings with Travel Alberta

ATIS

ATIS Support

1-833-490-2843