New ATIS listing structure

What is the new ATIS listing structure?

ATIS is transforming how Alberta’s tourism operators connect with audiences. Unlike the original platform, which focused on whole-business listings, the new ATIS highlights individual product offerings.

Operators can now create multiple, detailed listings for individual tourism products and experiences rather than a single listing that covers an entire business and all its offerings.

If your business does not offer multiple products, for instance, restaurants, the new ATIS structure still supports all operators and their businesses.

Individual product listings allow operators to showcase a range of offerings suitable to travellers as seasons change or itineraries evolve. This structure ensures accurate and up-to-date representation on travelalberta.com and ATIS-connected partner websites, attracting the right audiences and boosting visibility. 

How does the new structure benefit tourism operators?

• Specific product information
  • Publishing individual tourism products gives operators with varied inventory the opportunity to provide specified information with distinct descriptions, images, and locations.
  • Learn how to write an effective description here.
  • Example: An outdoor adventure company can list hiking, snowshoeing, and kayaking experiences, plus any rentals for those experiences separately. Potential customers can find what suits their interests and season of visitation.
• Improved categorization
  • Each product is assigned specific categories and tags in ATIS, ensuring it appears in relevant sections and search options on travelalberta.com and connected websites. This precision helps website users find what they’re looking for without wading through unrelated listings.
  • Find the list of available categories here.
  • Example: Take the outdoor adventure company, if the hiking experience is only available in the summer and the snowshoeing experience is only available in the winter, the separate listings ensure travellers are served with the right search options without being served out-of-season options from the company.
• Enhanced discoverability
  • With granular listings, businesses are more likely to appear in travelalberta.com search results specific to the services they provide. A detailed listing with clear, engaging, product-specific information increases the chances of being found by a relevant audience.
• Streamlined updates to connected websites
  • ATIS updates—whether it’s a new product, fresh photos, or seasonal availability—are automatically reflected on travelalberta.com and other ATIS-connected websites, ensuring seamless consistency.

How does the new structure help potential visitors? 

ATIS doesn’t just benefit operators; it also enhances the user experience for travellers. With detailed and organized product listings, visitors to travelalberta.com and ATIS-connected partner websites can easily discover suitable products. Whether they’re looking for a gourmet food tour or a guided hike in the Rockies, they’llbe able to filter and find what they need without frustration.