What are product highlights?
Product highlights are extra details about your listing that help travellers determine if your offering is right for them. Product highlights are displayed on your listing page, enhancing your visibility and searchability on travelalberta.com.
For example, if you own an adventure tourism company, you can highlight tour offerings tailored to different skill levels. Additionally, you can indicate whether your offering requires specific equipment and if rentals are available.
Product highlights might cover:
- The traveller type you’re catering to
- The skill level required
- Activity or experience duration
- If your experience is guided or self-guided
- Gear or equipment requirements