Alberta’s regions
Alberta is made up of 13 vibrant micro-regions that showcase the vast diversity of our province and the unique experiences found within each region.
- Calgary & Area
- Canadian Badlands
- Canadian Rockies
- Central Prairies
- Edmonton & Area
- Foothills
- Historic Plains
- Lakelands
- Northern Rockies
- Southern Rockies
- West Country
- Wildlands
- Wood Buffalo
Destination development team
Travel Alberta’s destination development team supports tourism operators with strategies and mentorship to help take their businesses to new heights. From coaching to networking and investments, our destination development team is ready to help!
Ready to take your tourism business to the next level?
Discover which investment stream is best for you and apply at our next intake period.
Learn from our industry guides
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Resource Jan 22, 2025 5 min read
Unlocking Winter’s Potential: A Guide for Small Tourism Operators in Alberta
Unlocking Winter’s Potential: A Guide for Small Tourism Operators in Alberta
Discover practical tips to create unforgettable winter experiences and turn Alberta's snowy season into a thriving opportunity for your tourism business.
Resource Nov 20, 2024 3 min read
Creator Spotlight: Craft compelling content in any style with writer Jody Robbins
Creator Spotlight: Craft compelling content in any style with writer Jody Robbins
Get five tips to writing strong copy from freelance writer Jody Robbins.
Resource Oct 08, 2024 3 min read
Attracting International Visitors
Attracting International Visitors
Selling internationally means connecting with representatives from all available international markets who choose to buy your product and sell to travellers in their market. Marketplaces hosted by Travel Alberta and other destination marketing organizations help the process, but it helps to know who you need to work with to get the word out.
Resource Aug 26, 2024 3 min read
Ask an expert: How to make your investment application stand out
Ask an expert: How to make your investment application stand out
When applying for tourism investment, the quality of your application matters. And the Destination Development team at Travel Alberta is here to help.
Resource Aug 14, 2024 6 min read
Creator Spotlight: How to be a curious storyteller with Director Brock Davis Mitchell
Creator Spotlight: How to be a curious storyteller with Director Brock Davis Mitchell
Learn how to be a curious and successful digital storyteller with Alberta's own award-winning director, Brock Davis Mitchell
Resource Aug 01, 2024 3 min read
Becoming Export-Ready
Becoming Export-Ready
The best way to manage and sustain growth as your tourism business and product mature is to become export-ready.
Resource Apr 01, 2024 3 min read
Guide: How to make your business more accessible for all travellers
Guide: How to make your business more accessible for all travellers
A guide to making your business more accessible. We sat down with Ryan Straschnitzki to talk about how tourism businesses and operators can welcome a greater range of visitors by becoming more accessible.
Resource Jun 21, 2023 3 min read
Five ways to honour Indigenous Peoples in everyday interactions
Five ways to honour Indigenous Peoples in everyday interactions
As members of Alberta’s vibrant tourism industry, each of us has opportunities to build respectful relationships with Indigenous communities and business operators in our everyday interactions.
Resource Feb 24, 2023 2 min read
How to capitalize on the success of The Last of Us to promote your business
How to capitalize on the success of The Last of Us to promote your business
The Last of Us was filmed in over 180 locations across Alberta. And that represents a massive tourism opportunity. According to a study conducted by the Travelsat Competitive Index...