Find your region
Alberta is made up of 13 vibrant micro regions that showcase the vast diversity of our province and the unique experiences found within each region. From the hoodoos of the Canadian Badlands and the peaks of the Rockies to the culinary delights of Southern Alberta and the wild adventures of the north, Alberta’s independent spirit, incredible spaces and welcoming faces can be found in every region.
Calgary & Area
Calgary and the areas surrounding the city offer dynamic mixes of urban energy and natural beauty, with vibrant cultural scenes, the iconic Calgary Stampede, and easy access to the Rocky Mountains.
Destination Development Manager
Yvonne Chau
Canadian Badlands
The Canadian Badlands, including Drumheller and Dinosaur Provincial Park, feature otherworldly landscapes, from prehistoric fossil beds and rocky canyons to coal mining ghost towns and cowboy hangout. It’s an area rich with discovery.
Destination Development Manager
Andi Dzilums
Canadian Rockies
The Canadian Rockies, formed by colliding continents, offer breathtaking peaks, groomed runs, and delicate wildflowers. It is a place for adventure, discovery, and serenity all at once.
Destination Development Manager
Cameron Spence
Central Prairies
Amid vast barley and wheat fields, charming towns like Red Deer, Wetaskiwin, Stetller and Sylvan Lake thrive, thousands of acres grow essential crops, and the rural way of life flourishes.
Destination Development Manager
Lisa Lima
Edmonton & Area
Known as Festival City, Edmonton and the areas surrounding the city are always bustling with iconic events and welcoming faces. As another gateway to the Rockies, there’s so much to explore in this energetic region.
Destination Development Manager
Rene Rondeau
Foothills
Immerse yourself in the peak-filled horizon and Alberta’s rolling hills where you can find adventure in the wide-open plains and hidden community gems like Bragg Creek, Okotoks, High River and Nanton.
Destination Development Manager
Cameron Spence
Historic Plains
A land of archaeological wonders and vast open skies, where secrets of the past unfold. Experience the rich cultures of Indigenous Peoples and the culinary delights of small Alberta towns like Lethbridge, Medicine Hat and Fort Macleod.
Destination Development Manager
Andi Dzilums
Lakelands
The Lakelands offer year-round adventure for those seeking their wild side—escape into untamed forests, bountiful lakes off the beaten path and rugged towns like Athabasca, Cold Lake, Bonnyville, and Lac La Biche.
Destination Development Manager
Chris Down
Northern Rockies
Explore prairie parklands, rolling hills, and soaring summits in one of Alberta’s most diverse regions. With towns like Grand Prairie, Peace River, Grand Cache, and Hinton, there’s always somewhere to create unforgettable memories.
Destination Development Manager
Christopher Smith
Southern Rockies
Discover one of Canada’s best-kept secrets in the Southern Rockies—crowd-free views and experiences make each moment special. Connect with nature and enjoy the sights without the wait in towns like Waterton, Pincher Creek, Bellevue and Blairmore.
Destination Development Manager
Yvonne Chau
West Country
West Country is where free spirits push boundaries and connect with the land, traversing the peaks and canyons of the Canadian Rockies or exploring the diverse offerings in West Country towns like Rocky Mountain House, Cochrane, Nordegg and Sundre.
Destination Development Manager
Lisa Lima
Wildlands
The Wildlands are named for a reason—vast wetlands, lakes, and boreal forests that attract wildlife. Enjoy solitude and natural beauty in this secluded northern region or visit one of the peaceful towns of High Level, Manning, La Crête or Peace River.
Destination Development Manager
Christopher Smith
Wood Buffalo
Trek further and be rewarded with adventures during the day and the Northern Lights at night. Run free, push boundaries and escape the everyday in northern towns like Fort MacMurry and Fort Chipewyan and parks like Wood Buffalo National Park.
Destination Development Manager
Rene Rondeau