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Total expenditure in Alberta

$194 Million (2023)
$171 Million (Jan-Sept 2024)

Passport holders

14.2 Million (2023)

Potential market size

1.6 Million (2024)

Average length of stay in Alberta

3 days (2023)

Overview

Australia’s 2025 GDP growth forecast remains at 1.8%, with 2.1% expected in 2026, as inflation trends stay within the target of the Reserve Bank of Australia.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

January-September 2024

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$47 Million

$118 Million

$171 Million

$378 Million

$0.7 Billion

Share of total national expenditure

6%

16%

23%

51%

-

2023

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure

$63 Million

$165 Million

$194 Million

$462 Million

$0.9 Billion

Share of total national expenditure

7%

18%

21%

541%

-

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecasted

2026 Forecasted

GDP - per capita (US$)

$65,031

$65,703

$62,946

$67,959

GDP - YoY Growth Rate

2.1%

1.1%

1.8%

2.1%

Exchange Rate (CAD/AUD) (annual average)

$0.90

$0.90

N/A

N/A

Unemployment Rate (annual average)

3.7%

4.1%

4.5%

4.4%

Annual inflation

5.6%

3.2%

2.3%

3.1%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Cost

47%

Too far / Flight too long

25%

There are other places I would rather visit

22%

Extreme Weather Conditions

16%

Not enough time to take a holiday

16%

Nothing would prevent me from travelling to Canada

16%

Top 5 trip anchors

Natural attractions (e.g. scenic viewpoints, mountains, waterfalls)

547,738

Northern lights

455,024

Historical, archaeological or world heritage sites

444,116

Nature walks

352,286

Trying local food and drink

332,387

Purpose of visit

Sources

Statistics Canada, Visitor Travel Survey Data 2024/2023
Global Tourism Research Program (GTRP), Destination Canada
Lodging Aligned Spend Reporting (LASR), Destination Canada, 2024
Oxford Economics
DIIO, Cirium
Bank of Canada
UNWTO: UN Tourism Barometer
Mobile Insights, Near