Total expenditure in Alberta
$287 Million (2025)
Passport holders
15 Million (2025)
54% of total population
Potential market size
1.6 Million (2024)
Overview
Total tourism expenditure from Australia in Alberta increased 11% in 2025. Australia’s economy is expected to grow by around 2–2.25% through 2026, reflecting a gradual recovery amid ongoing headwinds. Inflation remains a key concern, with recent energy price shocks and global uncertainty expected to keep price pressures elevated in the near term.
Household consumption is projected to grow modestly as real incomes improve, though high interest rates and cost-of-living pressures continue to weigh on spending. The labour market is expected to soften slightly, with unemployment edging higher but remaining low by historical standards.
On this page:
Economic Indicators
Indicator | 2024 | 2025 | 2026 Forecasted | 2027 Forecasted | 2028 Forecasted |
|---|---|---|---|---|---|
GDP - per capita (US$) | $65,693 | $66,319 | $75,959 | $79,797 | $83,177 |
GDP - YoY Growth Rate | 0.87% | 1.98% | 2.14% | 2.30% | 2.29% |
Exchange Rate (AUD/CAD) (annual average) | $0.90 | $0.90 | N/A | N/A | N/A |
Unemployment Rate (annual average) | 4.01% | 4.27% | N/A | N/A | N/A |
Annual inflation | 3.09% | 2.86% | 4.45% | 3.08% | 2.43% |
Quarterly traveller spend
Traveller Characteristics
Where are travellers spending their money?
Why won't travellers come here? | |
|---|---|
Cost | 40% |
Too far / flight too long | 26% |
Extreme weather conditions | 25% |
Too cold | 22% |
Poor weather | 22% |
Top 5 trip anchors (market size) | |
|---|---|
Natural attractions (e.g. scenic viewpoints, mountains, waterfalls) | 585K |
Northern lights | 486K |
Historical, archaeological or world heritage sites | 474K |
Nature walks | 376K |
Trying local food and drink | 355K |
What's the purpose of their visit? |
|---|
Sources
Estimated spend data is derived from Destination Canada's Lodging Aligned Spend Reporting (LASR) (April 2026). Use, distribution, or republication of these estimates requires Destination Canada's written consent.
Global Traveller Research Program, 2024, 2025.
Oxford Economics.
Bank of Canada.
DIIO, Cirium.
Mobile Insights, Rove.