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$185 Million

Total expenditure in Alberta (2023)

14.2 Million

Passport holders (2023)

1.5 Million

Potential market size

3 days

Average length of stay in Alberta (2023)

Overview

Outbound travel from Australia continued to grow this year, estimated at 103% of 2019 levels, up from 91% in 2023. Outbound travel is expected to fully recover to 2019 levels in 2024. The Australian economy is battling against tight policy settings and inflationary pressures. Consumer sentiment remains subdued and business investment is weak. An improved growth momentum is expected through the second half of the current year and as a result, GDP is expected to grow at an annualized 1.1% in 2024.

On this page:

Competitor Comparison
Air Travel
Economic Indicators
Traveller Characteristics

Competitor Comparison

Indicator

Quebec

Ontario

Alberta

BC

Canada

Expenditure (2023)

$54 Million

$79 Million

$185 Million

$441 Million

$820 Million

Share of total national expenditure (2023)

7%

10%

23%

54%

-

Visitation (2019)

46 Thousand

120 Thousand

106 Thousand

214 Thousand

546 Thousand

Share of total national visitation (2019)

8%

22%

19%

39%

-

Expenditure (2019)

$32 Million

$130 Million

$141 Million

$379 Million

$740 Million

Share of total national expenditure (2019)

4%

18%

19%

51%

-

Average spend (2019)

$700

$1,081

$1,327

$1,772

$1,355

*Visitation and average spend estimates are not available for the Australia for the 2022 calendar year.

Air Travel

Economic Indicators

Indicator

2023

2024 Estimated

2025 Forecast

GDP - per capita

$65,026

$65,756

$67,159

GDP - YoY Growth Rate

2%

1.1%

2%

Exchange Rate (CAD/AUD) (annual average)

$0.90

N/A

N/A

Unemployment Rate (annual average)

3.7%

4.1%

4.5%

Inflation Rate (annual average)

5.6%

3.3%

3.1%

Quarterly traveller spend

Traveller Characteristics

Breakdown of traveller spending

Top barriers to travel

Economic environment

69%

Higher transport and accommodation costs

55%

Extreme weather events

28%

Geopolitical conflicts

24%

Staff shortages

22%

Other

14%

Top 5 trip anchors

Trying local food and drinks

48%

Natural attractions like mountains or waterfalls

46%

Northern lights

39%

Viewing wildlife or marine life

38%

Hiking or walking in nature

36%

Purpose of visit