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Alberta's key international markets

On the individual market pages, you will find the following information on the markets you're interested in:

  • Overview: A quick overview of outbound tourism recovery in each market since COVID, and a short-term outlook.
  • Competitor Comparison: Visitation and traveller expenditure metrics, compared to Alberta’s key domestic competitors within Canada.
  • Air Travel: Previous year’s air passengers and forward-looking air access to Alberta.
  • Economic Indicators: Key economic indicators representing current macroeconomic conditions.
  • Traveller Characteristics: Select demographic and behavioural traveller information.
Bison at Métis Crossing in Northern Alberta

Markets

Exploring the trails and rock art at Writing-on-Stone Provincial Park.

United States

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Couple / man and woman and dog paddling on a lake in a red canoe with misty forest and mountain scene in the background

United Kingdom

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Alberta mountain landscape

Australia

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Couple kayaking on Astotin Lake in Elk Island National Park.

Germany

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South Korea

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Winter Family at Banff Gondola

Netherlands

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Couple hiking in Donalda.

France

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Woman taking a photo of buffalo grazing in a meadow

Mexico

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Friends enjoying the Edmonton Folk Festival with downtown Edmonton in the background

Global Tourism Watch

Destination Canada's report provides consumer-based intelligence on 10 markets around the world to help industry understand the needs, trends and habits in key markets. This includes:

  • Awareness, travel intentions and other key market indicators for Canada and key tourism regions.
  • Perceptions of Canada and brand performance against the competitive set over time.
  • Experiences sought by travellers, Canada’s competitive positioning on key products and growth opportunities
  • Motivators and barriers for travel to Canada.
  • The role of social media and advocacy in the tourism context.

Go to the Global Tourism Watch report

Research

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Portrait of Research and Insights

Research and Insights

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