You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Skip to main content
Metis interpreters doing the jigging dance

Alberta’s Brand

Explore what makes Alberta different from other destinations, our target audiences, and how we market the province on the global stage.

Learn about Alberta’s brand

Industry Guides

Our guides provide tangible tips to empower your business and help you thrive in Alberta's tourism industry.

Explore industry guides

Happy couple sitting on bench trying on boots together.
Laura Nichol from Fort Edmonton

List your business with ATIS

Amplify your message

We’ve made it easier to advertise across multiple digital properties, for free. Meet ATIS, Travel Alberta's partner marketing platform. Create your post with ease and we’ll make sure the right audience sees it.

Learn more