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Get started with the Travel Alberta brand

Use these attributes and assets for effective and cohesive brand storytelling, content development, and campaigns.

Alberta's Brand Story

Our brand is designed to help differentiate Alberta from other destinations, create fame for the province and be true to our people and places.

Marketing Support

Alberta has such a diverse number of experiences and unique sites to see. We have some resources to help you market Alberta and yourself!

Multimedia Library

Browse marketing assets that showcase the unforgettable experiences, welcoming faces and breathtaking landscapes of Alberta.

Winter Family at Banff Gondola

Our audience

Alberta’s Ultimate Travellers

Travel Alberta has identified the best customers that will help us drive the most tourism revenue to the province.

Learn about Alberta's Ultimate Travellers