Marketing Alberta to the world so the world comes to Alberta.
Explore all the ways we are marketing Alberta on the global stage and how tourism businesses can align their own strategies to amplify their reach, connect with the right audiences, and contribute to a thriving visitor economy.
From seasonal campaigns to strategic partnerships with Destination Canada, we’re bringing the wild side of Alberta to the forefront — inviting the world to experience all that our province has to offer.
Live in Market
Our summer campaign, Face Your Wild, celebrates the active, adventurous spirit of Alberta and invites visitors to discover Canada’s Wild Side. We encourage travellers to step outside the ordinary, embrace new experiences and reconnect with their best selves through unforgettable outdoor and cultural adventures. From mountain biking, hiking and paddling to Indigenous experiences and iconic landscapes, Alberta offers endless opportunities for transformation — whether physical, emotional or spiritual
