Marketing Alberta to the world so the world comes to Alberta.
Explore all the ways we are marketing Alberta on the global stage and how tourism businesses can align their own strategies to amplify their reach, connect with the right audiences, and contribute to a thriving visitor economy.
From seasonal campaigns to strategic partnerships with Destination Canada, we’re bringing the wild side of Alberta to the forefront — inviting the world to experience all that our province has to offer.
Live in Market
Our colder months campaign, Face Your Wild, invites travellers to explore the wild, wonderful side of winter in Alberta. With a focus on uniquely Alberta experiences, this campaign highlights unforgettable winter experiences.
We're inspiring and reminding Canadians that Jasper is a special and resilient place on a road to recovery. While there has been a tragic loss, 97% of Jasper National Park remains unaffected and many businesses and residents are ready to reopen and welcome visitors back. Inspired by Spirit Island, Sunwapta, wildlife, dark skies and the people of Jasper, this campaign sets out to remind everyone of the Jasper You Know.
Learn how we’re differentiating Alberta
Read the brand storyOur partnership with Destination Canada
This year, we partnered with Destination Canada to showcase Alberta to the world and encourage American travellers to try something different this winter.
