Marketing Alberta to the world so the world comes to Alberta.
Explore all the ways we are marketing Alberta on the global stage and how tourism businesses can align their own strategies to amplify their reach, connect with the right audiences, and contribute to a thriving visitor economy.
From seasonal campaigns to strategic partnerships with Destination Canada, we’re bringing the wild side of Alberta to the forefront — inviting the world to experience all that our province has to offer.
Live in Market
Our summer campaign, Find Your Path, highlights the restorative power of Alberta, a place where visitors can pause and reconnect with themselves and their surroundings. We are a destination that rewards the curious and the bold, those who embrace their wild side and seek out a journey that’s uniquely their own.
