Marketing Alberta to the world so the world comes to Alberta.
Explore all the ways we are marketing Alberta on the global stage and how tourism businesses can align their own strategies to amplify their reach, connect with the right audiences, and contribute to a thriving visitor economy.
From seasonal campaigns to strategic partnerships with Destination Canada, we’re bringing the wild side of Alberta to the forefront — inviting the world to experience all that our province has to offer.
Live in Market
Our winter campaign, Face Your Wild, celebrates the distinctly Canadian spirit of independence and adventure found in Alberta. We invite visitors to discover the province as their ultimate winter destination — a place to shed inhibitions and embrace their wild side. Alberta offers countless opportunities for transformation, whether physical, emotional, or spiritual.
