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Travel Alberta’s multimedia library shares brand resources including photography, video footage, maps and stories. You can use this library to find the visual and content support to promote Alberta’s authentic experiences in breathtaking landscapes.

Access the multimedia library

Register for Access

On registration, you'll be granted limited access to the library while your account is reviewed. Once your account is reviewed, you'll be able to see a larger selection of assets.

Usage Guidelines

The Multimedia Library is intended to support creative that promotes Alberta as a tourism destination. Access to library must align with our Terms and Conditions of Use.

Brand Story

Use these attributes and assets for effective and cohesive brand storytelling, content development, and campaigns.

Tips and tricks

  • Utilize the search options available to find the right assets for your project, such as refining by region, season, and folders that sort images according to landscapes, cityscapes, experiences, and so on.
  • If you’re not sure where to start, browse the categories on the home page, which have a selection of images divided into summer and winter categories.
  • If you are interested in aligning the assets you choose with Travel Alberta’s current brand guidelines, these guidelines can be found under the “Brand” tab in the Multimedia Library.
  • To find the latest summer and winter assets, use the SUMMER REFRESH and WINTER WARMTH tabs in the top menu bar.
  • Pay attention to file names. Each file has a letter and two numbers at the start of its file name. The number refers to the year the image was added to the library. For example, a file labelled with “a21” means the image was added in 2021. Sort by Creation Date in descending order to see the newest files at the top of your search results.
  • Create a collection to download multiple images at once. You’ll be able to revisit this collection in the future, too.
  • If you’d like to keep selected images but need to end your Multimedia Library session, save them as a collection so you don’t have to start your search again.
  • Review the Terms & Conditions if you’re unfamiliar to ensure the assets you choose are suitable for your project.
An Indigenous person in regalia stands outdoors.


Use the search bar along the top of the screen to make general inquiries. For example, you could type in “Calgary” or “Skiing”, which would return hundreds of results. To refine your search, navigate to the options on the left side of the screen and choose specific locations, such as “Banff National Park” for the skiing example. You can narrow your search further by choosing the file extension (this can help filter out videos if you only need photos), folder (experiences, landscapes, cityscapes, and so on), media type, orientation (horizontal, vertical, or panoramic), region, and season.

You’ll see a row of tabs along the top of the Multimedia Library home screen. Click on SUMMER REFRESH and WINTER to learn more about the latest seasonal campaigns and how to align your selected imagery with Travel Alberta’s brand guidelines.

There are two ways to do this. The first is by clicking the downward arrow icon that appears when you hover over an image thumbnail.

When you view a photo in the Multimedia Library, you’ll see a tier rating on the right-hand side with the other image information. The tiers are broken down as follows:

  • Tier 1, Goosebump Moments: These awareness images are reserved for TA-led creative only. These photos are intended to be used in primary applications like campaign ads, tradeshow banners, and main website pages.
  • Tier 2, Brand Experiences: This photography is more marketing/product-driven. The images focus on the moment of interaction between two or more people engaged in an experience. These photos are for general use and can be shared.
  • Tier 3, Editorial: These images give additional context to a story. They may portray architecture, landscapes, wildlife, or close ups of people or products. These are used alongside tier 1 or 2 images and displayed at a smaller size.

When you choose to download an image (or images) you’ll be asked to select a size – Convert to PNG, Low-Res JPG, Medium-Res JPG, High-Res JPG, or TestPreset. You can also opt to download the original file, which will be quite large.

  • Low-Res JPG: Best for projects that will be viewed on-screen, such as PowerPoint presentations.
  • Medium-Res JPG: These images can also work well on-screen, however they will increase the overall size of your project. They can also be used for small-scale printing or when small images are required in a piece.
  • High-Res JPG: Best for larger print products, such as brochures, reports, and banners

Collections allow you to save a group of images for a specific project and access them again later.

  • To add assets to a collection, click the + icon that appears when you hover over an image, or
  • Click on the asset to view it in a larger size and then choose “add to selection” from the drop-down menu.
  • Create a name for your collection
  • If you need to access your collection again, choose the correct name from the drop-down menu in the top-right corner of your screen.

Navigate to your collection through the drop-down menu in the top-right corner of the screen, as mentioned above. Choose “Download” from the options in the green bar at the bottom of the next screen, and then choose the correct file size for your project.

There are instances in which the file you request to download may need to be approved by an administrator. The admin team will ensure this happens as quickly as possible, and they thank you for your patience.

In other instances, Travel Alberta uses these forms to keep track of file-use information for information purposes. Thank you for providing this valuable information to the organization.

Choose the “Share” option from the green bar in the image above, which will provide options to create a title for the selection assets, a duration for the link, and security (password protection).

Next, you’ll be asked to choose the asset size. Choose the best option for the recipient’s needs. Then click “Create Link.” You can then either email the link or copy it to your clipboard and share in other ways.

Multimedia Library

Can't find what you're looking for? We're here to help.

Portrait of Maryanne Doran

Maryanne Doran

Brand & Content Specialist