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Travel Alberta is the destination promotion organization for the Government of Alberta. We work closely with the Tourism and Recreation Division of the Ministry of Culture and Tourism to encourage people to visit Alberta and, as a result, drive and diversify the visitor economy.

Travel Alberta promotes Alberta tourism experiences nationally and internationally through innovative marketing strategies to support a strong tourism industry with benefits that ripple across the province, positively impacting everything from small businesses to national or provincial parks to urban centres.

Together with our industry, partners Travel Alberta and the provincial Ministry of Culture and Tourism foster a vibrant, thriving tourism industry in all areas of the province. 

Learn more about what we do, how we do it and what we stand for as Travel Alberta, meet some of the people behind an organization named one of Alberta’s Top 70 Employers, and learn more about the business strategies and accountabilities driving us forward as one team.