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Travel Alberta is a destination development and marketing agency. We work closely with the Tourism and Recreation Division of the Ministry of Culture and Tourism for Alberta to create and market unique experiences in the province that encourage people to visit Alberta and, as a result, drive the visitor economy.

Travel Alberta promotes Alberta tourism experiences nationally and internationally through innovative digital marketing techniques to support a strong tourism industry with benefits that ripple across the province, positively impacting everything from small businesses to national or provincial parks to urban centres.

Together, partners Travel Alberta and the provincial Ministry of Culture and Tourism foster a vibrant, thriving tourism industry in all areas of the province. The two organizations work closely to strengthen Alberta’s tourism industry and inspire new travellers to explore Alberta, to achieve our shared goal of growing Alberta’s visitor economy to $10 billion by 2020. 

Learn more about what we do, how we do it and what we stand for as Travel Alberta, get to know the people behind an organization named one of Alberta’s Top 70 Employers, and delve into the business plan and the accountabilities driving us forward as one team.