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Investing in what makes Alberta unique

Indigenous tourism provides travellers with deep, meaningful, and enjoyable experiences, while supporting the livelihoods of Indigenous entrepreneurs, and providing a platform for the sharing of cultures and histories.

The industry is supported by Indigenous Tourism Alberta (ITA), which assists and promotes authentic Indigenous tourism experiences across the province. 

About ITA

Growing our vital partnership

Over the next three years, Travel Alberta will contribute $6 million to grow ITA.

This investment will support the development of new tourism products, help expand existing offerings and more effectively market Indigenous experiences.

About our agreement

David Goldstein (left), CEO of Travel Alberta, and Shae Bird (right), CEO of ITA, sign a memorandum of understanding in 2023.

Working together

With support from our Tourism Investment Program:

Read the story 


To develop Indigenous tourism in Alberta, we have to work together. Alberta is already knocking it out of the park because we’re working together to tell these stories to the world. To grow the industry, we’ll need to partner as much as possible. It’s not just about Indigenous tourism. It’s all of us.

Tracey Klettl, Owner/Operator of Painted Warriors Ranch