Investing in what makes Alberta unique
Indigenous tourism offers deep, meaningful and fun experiences to travellers, while also supporting the livelihoods of Indigenous entrepreneurs, the revitalization of cultures and offering reconciliation opportunities to non-Indigenous travellers.
The industry is supported by Indigenous Tourism Alberta (ITA), which assists and promotes authentic Indigenous tourism experiences across the province.
Growing our vital partnership
Over the next three years, Travel Alberta will contribute $6 million to grow ITA.
This investment will support the development of new tourism products, help expand existing offerings and more effectively market Indigenous experiences.
To develop Indigenous tourism in Alberta, we have to work together. Alberta is already knocking it out of the park because we’re working together to tell these stories to the world. To grow the industry, we’ll need to partner as much as possible. It’s not just about Indigenous tourism. It’s all of us.