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PLEASE NOTE

The investment application period is now closed. Thank you for your applications, we look forward to reviewing them. 

Learn more about your Destination Development Manager
Wildhorse Ranch

Cooperative Investment Fund

Empowering communities to grow tourism revenue through destination development, promotion, and cultural events and festivals.

Support range

Rural Development and Promotion
Up to $100,000


Events and Festivals
Up to $100,000*

*25% fund matching required

Application period

Rural Development and Promotion
February 6 - March 6 (closed)
September 12 - October 14

Events and Festivals
February 6 - March 6 (closed)
September 12 - October 14

Target organizations

Rural Development and Promotion
Communities and associations


Events and Festivals
Communities, not-for-profit organizations, private businesses

Product Development Fund

The product development fund has three investment streams designed to assist Alberta businesses and municipalities with launching new tourism infrastructure initiatives, acquiring experience assets, and assisting with visitor program development.

Support range

Growth
Up to $500,000*

Innovation
Up to $125,000**

Incubator
Up to $75,000

*fund matching required
**20% fund matching required

Application period

Expression of Interest
February 6 - February 27* (closed)

Product Development Applications
February 21 - March 6* (closed)


*For Growth, Innovation, and Incubator

Years in operation

Growth
Minimum 3 years

Innovation
Minimum 3 years

Incubator
Less than 3 years

Target organizations

Alberta-based tourism businesses, Indigenous businesses, not-for-profit organizations and municipalities with a focus on tourism

Learn how to submit a great application

When applying for tourism investment, the quality of your application matters. And the Destination Development team at Travel Alberta is here to help. 

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Sunset at Goat Pond with someone walking across