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Investing in Alberta’s visitor economy

Over the next three years, Travel Alberta’s investment framework will contribute over $15 million dollars annually to enhance and grow visitor products and experiences.

Investing in Alberta’s visitor economy diversifies and drives economic growth, creates jobs and supports businesses. And that's good news for all Albertans.

Cooperative Investment Fund
Product Development Fund

Wildhorse Ranch

Cooperative Investment Fund

The cooperative investment fund empowers communities to grow tourism revenue through destination development, promotion, and cultural events and festivals.

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Support range

Rural Development & Promotion
Up to $100,000


Events & Festivals
Up to $100,000

Application period

Rural Development & Promotion
April 1 - May 13, 2022
Sept. 12 - Oct. 14, 2022

Events & Festivals
April 1 - May 13, 2022
Sept. 12 - Oct. 14, 2022

Target organizations

Rural Development & Promotion
Communities & associations


Events & Festivals
Communities, not-for-profit organizations, private businesses

Cooperative fund at-a-glance

Product Development Fund

The product development fund has three investment streams designed to assist Alberta businesses and municipalities with launching new tourism infrastructure initiatives, acquiring experience assets, and assisting with visitor program development.

More information

Support range

Growth
Up to $500,000

Innovation
Up to $125,000

Incubator
Up to $75,000

Application period

Growth
April 1 - May 13, 2022

Innovation
April 1 - May 13, 2022

Incubator
Open until Dec. 15, 2022

Years in operation

Growth
Minimum 3 years

Innovation
Minimum 3 years

Incubator
Less than 3 years

Target organizations

Alberta-based tourism businesses, Indigenous businesses, not-for-profit organizations and municipalities with a focus on tourism

Product development fund at-a-glance