PLEASE NOTE
The investment application period is now closed. Thank you for your applications, we look forward to reviewing them.
Learn more about your Destination Development ManagerYou are using an outdated browser. Please upgrade your browser to improve your experience and security.
The investment application period is now closed. Thank you for your applications, we look forward to reviewing them.
Learn more about your Destination Development ManagerEmpowering communities to grow tourism revenue through destination development, promotion, and cultural events and festivals.
Rural Development and Promotion
Up to $100,000
Events and Festivals
Up to $100,000*
*25% fund matching required
Rural Development and Promotion
February 6 - March 6 (closed)
September 12 - October 14
Events and Festivals
February 6 - March 6 (closed)
September 12 - October 14
Rural Development and Promotion
Communities and associations
Events and Festivals
Communities, not-for-profit organizations, private businesses
The product development fund has three investment streams designed to assist Alberta businesses and municipalities with launching new tourism infrastructure initiatives, acquiring experience assets, and assisting with visitor program development.
Growth
Up to $500,000*
Innovation
Up to $125,000**
Incubator
Up to $75,000
*fund matching required
**20% fund matching required
Expression of Interest
February 6 - February 27* (closed)
Product Development Applications
February 21 - March 6* (closed)
*For Growth, Innovation, and Incubator
Growth
Minimum 3 years
Innovation
Minimum 3 years
Incubator
Less than 3 years
Alberta-based tourism businesses, Indigenous businesses, not-for-profit organizations and municipalities with a focus on tourism
When applying for tourism investment, the quality of your application matters. And the Destination Development team at Travel Alberta is here to help.