Consider the last time you travelled, for business or pleasure. Chances are you prioritized destinations that could be reached by a direct flight. No one wants to waste precious hours in airports during long layovers.
Alberta is a distinctly fly-to destination. In fact, more than 70 per cent of U.S. travellers and 85 per cent of international travellers arrived by air in 2019. That’s why our destination management strategy focuses on increasing direct air access to Alberta from our primary international markets. To double the value of tourism in Alberta by 2035, we must ensure visitors can reach our province easily.
Increased access to Alberta is also crucial to recapturing valuable business and event travel in cities like Calgary, Edmonton and Lethbridge.