Picture this: a little girl in a pink, sparkly cowboy hat steps onto the grounds of the Calgary Stampede with a huge smile on her face and wonder in her wide eyes. She looks around at the midway rides, sees a group of Indigenous dancers in colourful regalia, and marvels at all the delicious snacks to try.
This is her Disneyland.
That’s the kind of experience event organizers are excited to welcome back to Alberta as some of our largest homegrown events return in 2022, including the upcoming Calgary Stampede (July 8-17, 2022) and Edmonton’s K-Days (July 22-31, 2022).
With many events returning to the province in 2022, such as the World Juniors Hockey Championships and Garth Brooks’ two stadium shows in Edmonton, and the Canadian Country Music Association Awards in Calgary, Alberta is back in the spotlight as a world-class host destination.
Prior to the pandemic, the Calgary Stampede generated $540 million in annual economic impact, including direct and indirect revenue, job creation and more. K-Days – Edmonton’s largest summer fair – with it an annual economic impact of $70 million.