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To our valued industry partners,

When you visit, you’ll notice that things look a little different. We just rolled out some major updates to our consumer website.

Our new data-driven design, informed by many conversations with a wide range of travellers, will encourage international visitors to choose Alberta, do more and stay longer. We’ll do this by inspiring and informing travellers early in the sales funnel to ensure our destination stands out from the crowd.

Our team is working hard to add more content, improved functionality and more itineraries before the start of summer. Long-term, we’ll continue updating our digital strategy to ensure Travel Alberta meets the ever-changing needs of travellers well into the future.

This site brings us one step closer to realizing our vision for a robust digital ecosystem, led by communities and DMOs and supported by Travel Alberta. And don’t forget to continue updating your ATIS listings, to take full advantage of our marketing programs.

If you have any questions or concerns, please get in touch with your region’s Destination Development Manager.


Tannis Gaffney, Chief Marketing Officer

Tannis Gaffney

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