Welcoming the world to Alberta for RVC 2024

It is an exciting time not only for Edmonton but the province of Alberta, as we’re only a few weeks away from Rendez-vous Canada (RVC) – the country’s premier tourism marketplace. For host cities, this is a big opportunity as it doesn’t come around very often; the last time Edmonton hosted RVC Canada was over 10 years ago.

RVC Canada brings with it over 350 international buyers from more than 29 countries and they won’t just spend all their time in Edmonton, FAM tours around the province start a week ahead of the marketplace. It’s time to shine, Alberta!

While of course there’s instant economic benefits for the city of Edmonton with over 4000 room nights booked. The benefits will also be felt for our businesses downtown, as well, because on top of the 350 international buyers, more than 800 Canadian sellers will be here and every hotel is within walking distance of the host venue Edmonton Convention Centre. We expect them to wander into our coffee shops, restaurants, bars and boutiques. Even more exciting though is that tour operators are selling travel packages 12-18 months in advance which means the work we are doing today will benefit the city in 2025, 2026 and beyond.

We all love Alberta and it’s going to be great to see it shine in the international spotlight.