Apply for the next round of tourism investment in October 2024
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Our Tourism Investment Program helps turn dreams into realities. Whether you are in your first year of business or are looking to expand your current offerings, our programs are designed to help you elevate your tourism business.
On this page:
Grant Streams
Product Development Fund
Operation time
Minimum of 6 months
Eligible applicants
Alberta-based tourism operators (including startups), Indigenous organizations, not-for-profit organizations, and municipalities
Eligible projects
Tourism assets and/or infrastructure, and promotional support
Matching contribution
At least 25% from project owner is required
Minimum Travel Alberta investment
$75,000
Application period
Expression of Interest opens in October
Rural Development & Promotion Fund
Operation time
Minimum of 3 years
Eligible applicants
Alberta-based destination organizations, not-for-profit organizations, municipalities, chambers of commerce, and industry associations
Eligible projects
Product and experience development, and promotional support
Minimum Travel Alberta investment
$50,000
Application period
Applications open in October
Events & Festivals Fund
Operation time
Minimum of 3 years
Eligible applicants
Alberta-based businesses, associations, and communities
Eligible projects
Events lasting two or more days that charge admission and target overnight visitation
Matching contribution
At least 25% from project owner is required
Minimum Travel Alberta investment
$25,000
Application period
Applications open in October
Your destination development manager is here to help!
Our team is ready to support you in any capacity throughout the grant application process.
Get started with the right resources
Put your best foot forward with a robust and fulsome business plan. Business plans will be required for applicants who are invited to complete a Product Development grant application. Here are some of our industry favourites to get you started:
Learn how to submit a great application
When applying for tourism investment, the quality of your application matters. And the Destination Development team at Travel Alberta is here to help.
