With over 21 million viewers per episode worldwide, HBO’s The Last of Us has certainly taken the world by storm. And for residents of Alberta, it offers the unique opportunity to see our cities, towns, landmarks, and local businesses represented on the global stage.
That’s right—The Last of Us was filmed in over 180 locations across Alberta. And that represents a massive tourism opportunity. According to a study conducted by the Travelsat Competitive Index, 80 million U.S. tourists decided to travel to a destination motivated by films and TV series in 2017 – twice as many as in 2012.