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ATIS content types

ATIS supports three different content types that partners can use to accurately communicate the types of experiences that they offer:

Listings

Listings represent the activities or services offered by your business. Listings can typically be described as a thing or place, such as an attraction, restaurant or accommodation.

Events

They may be a standalone one-time or annual event such as a rodeo or music festival, or an event offered at a local attraction as a means to increase visitation such as a harvest festival, special exhibit, or holiday-themed event.

Offers

Offers are your invitation to travellers to come and experience your product. An offer does not need to be discounted and may be packaged with multiple experience, but this is not a requirement.

Step 1

Find out if your business qualifies

Generally, Alberta-based businesses, or tour companies that sell Alberta-based packages, who are Market Ready and are a considered a Tourism Product can list their business information in ATIS.

For full details information on what business can and cannot list in ATIS, visit our full Business Criteria.

See business criteria

Step 2

Determine what content types to add

ATIS offers three content types for you to accurately represent the experiences offered by your business. The three content types in ATIS are:

  • Listings
  • Events
  • Offers

Using all of the applicable content types in ATIS can help to increase your exposure across all of our sites and improve the chances of getting seen on our digital channels.

Listings

Listings represent the activities or services offered by your business. Listings can typically be described as a thing or place, such as an attraction, restaurant or accommodation.

If your business offers multiple core experiences or services, such as an accommodation with onsite restaurant, or an attraction that also operates an RV park, you will want to create multiple listings for your business in ATIS. For each Listing you create you will choose one main category and sub-type.

Listings types and definitions 

Chefs serving food outdoors at a long table dinner in the Riverbend neighborhood in Edmonton.

Events

Events may be a single organized event, or a series of events within a specified time period. 

They may be a stand-alone one-time or annual event such as a rodeo or music festival, or an event offered at a local attraction as a means to increase visitation such as a harvest festival, special exhibit, or holiday-themed event.

Event types and definitions

Couples in traditional costume dancing during a festival at Metis Crossing in Smoky Lake.

Offers

Once you have spurred the interest of travellers through Listings and Events, Offers are your invitation to travellers to come and experience your product. An Offer does not need to be discounted and may be packaged with multiple experience, but this is not a requirement. 

Adding your regular admission rate is an acceptable Offer, but offers that are more experiential in nature typically perform best. 

Examples of great offers include:

  • Hands-on experiences such as culinary events
  • Experiences that bring visitors behind-the-scenes or after-hours
  • Offers that connect visitors to local culture or history
  • Combine experiences – work with other’s in your area to provide something wholistic and unique

Offer types and definitions

Man and woman posing with caught fish on the Berland River near Whitecourt

Step 3

Gather your content

Write compelling copy

Providing compelling images and well-written descriptions for your ATIS content is one of the best ways to stand out and entice more clicks to your content.

Gather your images

Content with images average 6x more lead referrals than content without.

Have your links ready

Have the links to your social media and Trip Advisor profiles ready.

Step 4

Create an account

Now you have all the things you need to get started, Creating an ATIS account is free and easy. 

Sign up for ATIS

Contact us

Need help with your listing? Reach out to us.

1-833-270-4232

Monday to Friday 8:00am to 6:00pm

Send questions by email

You can expect a reply within 1 business day.

Email

Access ATIS

Sign up for your free ATIS account. Login if you have an account.

Alberta Tourism Information Service (ATIS)