ATIS Frequently Asked Questions

ATIS is a free marketing tool developed by Travel Alberta to increase the reach of Albertan tourism providers.

ATIS listings will appear on the Travel Alberta website and local DMO partners’ sites. This includes channels such as travelalberta.com campaign sites, email marketing campaigns, social media, visitor information centres, contact centres and other third-party sites through possible distribution agreements.

Read the ATIS Approval Criteria. It documents qualifications for all information submitted to ATIS.

Before submitting your listing, confirm that your offering meets the ATIS Approval Criteria and: 

• Your business is legally registered and follows a defined business plan.
You maintain an online presence that represents your Alberta-based business (or has content about your Albertan offerings).
• You deliver your service during defined business hours.
• You maintain a minimum 24–48 hour response time to consumer requests during operating seasons.

A travel trade organization is a business or organization that makes reservations on behalf of travellers.

Travellers represent a significant share of a tourism offering’s audience. These offerings would be significantly impacted by the absence of travellers.

Natural attractions that can be correctly classified under ATIS’s “Natural Attraction” listing category are also considered tourism offerings.

Visit atis.travelalberta.com and click on Create an account at the bottom of the page. If you need a hand navigating the process, check out our help centre for step-by-step instructions on how to sign up.

You can access ATIS by visiting atis.travelalberta.com and entering your username and password.

If you see your offering on ATIS but cannot access it, please email atissupport@travelalberta.com.

If you’ve forgotten the email or password for your ATIS account, you can use the Forgot Password link on the ATIS login page.

Check our Help Centre for a step-by-step guide on how to change or recover your login credentials.

Yes, multiple people can manage content on ATIS. There are two types of users on the redesigned platform:

• Contributors: Users who can only view, edit and publish listings.
• Administrators: Users who can edit organization details, manage other team members and edit and publish listings. 

Learn more about how to manage team members.

There is no limit to the number of listings you can have in ATIS. Some tourism businesses offer multiple services or experiences. If you have multiple offerings, you should create a new listing to represent each.

Your offering should be approved in under 48 hours. Once approved, your listing will appear immediately on travelalberta.com.

Note: It may take an additional 1 - 2 weeks for Google to index your listing and display it as a result when using the TA search function.

ATIS features built-in analytics, allowing you to track pageviews and referrals for your listing. To access your data, log on to ATIS.

• Pageviews: Pageviews are the total number of times visitors have viewed your listing on the Travel Alberta website. Note that views from searches, content pages and article appearances are not included in this count.
• Referrals: Referrals are tracked when travellers click links to your website or social media accounts from your listing.

Listings never expire within ATIS. Your listing will remain on travelalberta.com until you or another account with access archives it.

Events in ATIS are either:

• A single, time-sensitive offering (like a one-day competition)
• A series of connected offerings over a short period (like a week-long winter festival)

Learn more about events on ATIS.