What are ATIS events?
Events are a significant way to attract travellers to Alberta during a specific time frame.
Events in ATIS are either:
- A single, time-sensitive offering (like a one-day competition)
- A series of connected offerings over a short period (like a week-long winter festival)
Events that can be published on ATIS can be standalone or annual and must have a combined attendance capacity of at least 100 people. They may also involve a listed local attraction, such as a special exhibit at a museum.
How are events different from regular listings?
In ATIS, events are offerings tied to specific dates. They typically last less than four months.
What is the difference between an event and a seasonal listing?
Seasonal listings are defined by the time of year an offering is available. An event is specific to a day or range of dates, independent of the season.
For example, an outdoor figure skating rink might be a winter seasonal offering, but a three-day figure skating competition would be an event.
How to create an event
Setting up an event is similar to all other ATIS listings. Follow the steps below to get started.
- Sign in to ATIS
- To create a listing, you’ll need to have an ATIS account
- From your dashboard, click Create New Listing
- Before proceeding, review our ATIS listing criteria to ensure your event qualifies
- At any time, you may press Save and Exit to keep your progress as a draft
- Follow the on-screen instructions to set up your listing
- Select Product
- Provide your event’s name
- Click Specific dates and provide your event’s availability
- Click to choose if your event occurs On a single day, On multiple days, Over a range of dates or “I don't know yet”
- If your event is tied to a specific date, you’ll be prompted to Enter the dates below
- If your event will repeat, check the box to indicate This is an annual (reoccurring) event
- If you’re unsure of your event’s date, you’ll be prompted to add it at a later time
- Click Get Started
- Choose a product category
- Learn where your event fits into the new ATIS categories
- Add your event’s location
- Enter your event’s website and social media information
- Provide a description of your event
- Learn more about writing an effective ATIS description
- Select some highlights that describe your event (optional)
- Learn more about product highlights
- If applicable to your product category, you may be asked to select available amenities (optional)
- Upload photos, aiming for at least three
- Indicate which image you would like used as your listing’s cover photo
- Provide an optional image caption and alt text (a brief image description) to ensure your listing is accessible to the broadest audience possible
- If applicable, add photographer credits
- Explore our multimedia library
- Review your listing for accuracy before submission
- A listing health score will be provided, giving friendly tips on areas to improve
- Please note that a listing cannot be edited while it is pending review
- Press Submit Listing
What happens after the event finishes?
By default, your listing will remain public on travelalberta.com for historical purposes. Learn how to archive your listings here.
If you indicate your event will reoccur, your listing will be flagged, and you’ll receive an email requesting a new date. This does not require an approval process, so the update will be immediate.
