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What are ATIS events? 

Events are a significant way to attract travellers to Alberta during a specific time frame.

Events in ATIS are either:

  • A single, time-sensitive offering (like a one-day competition)
  • A series of connected offerings over a short period (like a week-long winter festival)

Events published on ATIS can be standalone or annual and must have a combined attendance capacity of at least 100 people. They may also involve a listed local attraction, such as a special exhibit at a museum.

How are events different from regular listings?

In ATIS, events are offerings tied to specific dates. They typically last less than four months.

What is the difference between an event and a seasonal listing?

Seasonal listings are defined by the time of year an offering is available. An event is specific to a day or range of dates, independent of the season.

For example, an outdoor figure skating rink might be a winter seasonal offering, but a three-day figure skating competition would be an event.

How to create an event

Setting up an event is similar to all other ATIS listings. Follow the steps below to get started.

  1. Before proceeding, review our ATIS listing criteria to ensure your event qualifies
  2. At any time, you may press Save and Exit to keep your progress as a draft

  1. Provide your event’s name
  2. Click Specific dates and provide your event’s availability
    1. Click to choose if your event occurs On a single day, On multiple days, Over a range of dates or “I don't know yet”
    2. If your event is tied to a specific date, you’ll be prompted to enter the dates below
    3. If your event will repeat, check the box to indicate This is an annual (recurring) event
    4. If you’re unsure of your event’s date, you’ll be prompted to add it at a later time
  3. Click Get Started
  4. Choose a product category
    1. Learn where your event fits into the new ATIS categories
  5. Add your event’s location
  6. Enter your event’s website and social media information
  7. Provide a description of your event
    1. Learn more about writing an effective ATIS description
  8. Select some highlights that describe your event (optional)
    1. Learn more about product highlights
  9. If applicable to your product category, you may be asked to select available amenities (optional)
  10. Upload photos, aiming for at least three
    1. The first image is your cover photo (to change, use Edit Details or move another image to the first slot)
    2. Add optional captions, alt text (a brief image description for SEO/accessibility), and photographer credits
    3. Download free images from our multimedia library if needed
  11. Review your listing for accuracy before submission
    1. A listing health score will be provided, giving friendly tips on areas to improve
    2. Please note that a listing cannot be edited while it is pending review
  12. Preview how your listing will appear on TravelAlberta.com by clicking Preview Listing
  13. Press Submit Listing

What happens after the event finishes?

Your event listing will remain published on TravelAlberta.com for one year after the event date. After one year, the listing will be unpublished and automatically archived. Archived listings can be found under the “Archived” tab in the “My Listings” page on ATIS.

Note: If you’ve created an annual (recurring) event but do not update it with a new date, the listing will be archived as described above.

Learn how to archive your listings here.

How do annual recurring events work?

If you select “This is an annual (recurring) event” when creating your listing, here’s what happens:

  • Once your event is approved and published, it will appear on the upcoming events page and remain live even after the event date passes.
  • After your event date has passed, the listing will move to the “Action Required” tab in ATIS, marked with an orange “Requires Scheduling” tag. This means it’s time to add next year’s dates.
  • You’ll get a reminder email six months after your event, letting you know it’s time to update your listing for the next year.

Adding next year’s dates

To add your new event dates:

  1. Open your event listing and locate the orange alert at the top of the page.
  2. Click “Edit Dates”.
  3. Select your new dates in the window that opens, and click “Save Changes”

Your event listing will be updated automatically on TravelAlberta.com

If your event is no longer available, you can request its removal.

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