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About ATIS

ATIS is a free marketing tool developed by Travel Alberta to increase the reach of Alberta Tourism providers. 

Visit and simply click on Sign Up Now for FREE at the bottom of the page. From here, enter your first name, last name, business name, title, email and phone number. A link will arrive by email to verify your account and direct you to create a unique password. You are now on your way to creating your first listing.

You can access ATIS by visiting and simply entering your username and password.

There is no limit on the number of listings you can have in ATIS. Each ATIS account can have multiple listings and each listing can have multiple associated accounts. If you have access to a listing, you may edit, delete or view reports for that listing.

Each content type has varying expiry dates.

  • Listings never expire within ATIS. Your listing will appear in ATIS until you or another account with access to the listing deletes it.
  • Events disappear once the event date has passed but the listing remains within the ATIS system for one year past the event end date. A notification is sent to accounts with access to the event listing one week before the listing is permanently deleted.
  • Offers expire on the date selected by the user and can live in ATIS for up to one year from the date of entry. A notification will be sent to the accounts with access to the offer listing one week prior to the listing being permanently deleted from ATIS. Article listings never expire within ATIS, appearing in ATIS until you delete the content.

ATIS listings are displayed across Travel Alberta channels including campaign websites, email marketing campaigns, social media, visitor information centres and contact centres, and has the potential to appear on other third-party sites through distribution agreements.

Yes, multiple people can manage content submitted into ATIS through one of the following ways:

  1. Multiple users are attached the Listing
  2. Multiple people share the same login credentials

More than one user can have access to a listing. There are two permission types that a user may have on a Listing.

  • Viewer: Can view the Listing and the Listing reports
  • Admin: Has the same access as a viewer plus the admin can edit, delete and add Offers to the Listing

Permissions are set at the Listing level. This means that a user may have different permissions levels for different Listings.

Users who have ‘Admin’ access to the primary Listing added to an Offer, will also be able to edit, delete or view reporting for these Offers.

If you have forgotten the password for your ATIS account, you can use the Forgot Password link on the ATIS login page:

  • Visit and select "Forgot Password" link below the LOGIN button. This feature sends your username or new password to the email address you enter.
  • If you have forgotten the email that you used to set up your ATIS account, or if you do not receive a response when using this feature, please email us at for additional support.

It can take up to 48 hours for listings and events to be approved. Once approved your listing will appear right away on, but may take a week or two to be indexed by Google to appear as a result when using the search function on

If a listing for your business already exists, you may request access by contacting

You will need to create an account in ATIS before we can transfer the listing to your name.

ATIS has built in reporting so you can see how your content is performing, which device visitors are accessing your content from and which market is performing best.

To access your reporting:

Using ATIS

Market-ready tourism product providers have a legally registered business and follow a defined business plan to provide their product in a way that meets typical customer needs and expectations. This includes having an online presence that represents their Alberta based business (or with content devoted to Alberta tourism product), delivering their service during defined business hours, and maintaining a minimum 24-48 hour response time to consumer requests during operating seasons.

To be considered a tourism product, a significant share of total expenditures on the product must be from leisure travellers. This implies the product may be significantly impacted in the absence of leisure travellers. 

Natural attractions that can be correctly classified under the Natural Attraction ATIS Listing category are considered to be tourism products. 

Travel offers can be created for any tourism product that has a price point. The price can represent a single product, such as admission price, or multiple tourism products packaged into one offer, such as a tour. The offer price point can be a sale price or regular retail price. All offers submitted into ATIS must be published on your website. 

You must create a listing before you can add an offer into ATIS. 

An event must fall into one of the following categories: 

  • Agricultural Fairs – Includes agricultural fairs and exhibits that happen once a year over a maximum of 3 days.
  • Arts and Performing Arts – through a professional or semi-professional organization.
  • Cultural – An event or festival with a focus on cultural heritage or history.
  • Culinary – Any event with a main focus on food/drink that is open to the public.
  • Exhibits and Shows – Exhibitions and shows including arts/crafts and visual arts.
  • Festival – A single or multi-day event that celebrates a particular theme such as film or music.
  • Rodeo
  • Music and Concerts – any type of musical presentation performed by professional or semi-professional organizations.
  • Sport Events – Individual or team sporting events involving professional or semi-professional athletes, or competitions by amateur athletes at the regional, provincial, national or international level.

Qualified travellers are web visitors who have demonstrated a qualified interest in travelling to Alberta. Qualified travellers are measured through their activity on and other Travel Alberta online marketing experiences.

Each time a web visitor clicks on an industry partner’s listing or event page, or clicks to a partner’s website from an Offer, Listing or Event page on, they are counted as a qualified traveller. Qualified travellers can also be measured when Travel Alberta uses a partner’s listing, offer or event in marketing efforts outside of Travel Alberta’s website (such as e-newsletters, social channels, or other online platforms).  

A leisure traveller is someone whose primary motivation for travel is pleasure. A business traveller who chooses to lengthen their business trip for leisure purposes is considered to be a leisure traveller for the non-business portion of their visit.

A leisure traveller’s destination must be 40 kilometres or more one-way away from their home.

A business or organization that makes travel reservations on behalf of travellers. 

ATIS Inquiries/Support

Access to support and information from Alberta Tourism Information Service listings with Travel Alberta

Contact Portrait


ATIS Support