Stories

As more travellers seek the charm of emerging regions with unforgettable experiences, an increasing number of communities are opening their doors to tourism.

The Alexander Spa Hotel in Canmore unveiled what’s to come for its geothermal energy powered, 3.5 storey, adults-only hotel, coming to Canmore in early 2027.

Alberta is on its way to becoming a must-see destination for health and wellness experiences. Discover three new and one developing spa that are opening in two years!

Discover how bold ideas and local passion are transforming Alberta’s tourism landscape with four exciting new experiences launching across the province this year.

As Canada marks Emergency Preparedness Week 2025, it’s a time to reflect on the Jasper Wildfire Complex, draw lessons from the immediate crisis, and continue supporting the community’s ongoing recovery.

Tourism fuels economic growth, lowers residential taxes, enhances local amenities, and strengthens communities—proving that investing in visitor economies benefits everyone.

Nestled in Southern Alberta's Foothills, River Retreat Kananaskis, supported by Travel Alberta, redefines travel with boutique accommodation, local cuisine, and sustainable tourism near Kananaskis Country.

Journey through 2024 with us as we explore major milestones for our industry.

Get to know Alberta's vibrant culinary scene with Lisa and Elladj

Culinary tourism is on the rise in Alberta and there are many reasons for it! Food is a way of bringing people together and experiencing the flavours of the local agriculture.

As more travellers seek the charm of emerging regions with unforgettable experiences, an increasing number of communities are opening their doors to tourism.

Discover how bold ideas and local passion are transforming Alberta’s tourism landscape with four exciting new experiences launching across the province this year.

Nestled in Southern Alberta's Foothills, River Retreat Kananaskis, supported by Travel Alberta, redefines travel with boutique accommodation, local cuisine, and sustainable tourism near Kananaskis Country.

Tourism businesses are more than an economic driver, but community enhancer as well!

Alberta is ripe with natural adventures that you can incorporate into your offerings. That's exactly what the Robinson brothers did.

This Albertan distiller used our funding programs to accomplish their business objectives to support local. Get inspired by their story!

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.

Aurora Borealis Indigenous Village used Travel Alberta investment to build luxury tipis for guests to enjoy the beauty of the Northern Lights.

Visitors to Alberta can visit Philip J. Currie Museum to learn about the legendary creatures who walked the earth thousands of years ago.

In just nine years, David Farran has grown Eau Claire Distillery from an inkling into a thriving tourism destination, collecting awards and revitalizing the local economy along the way.

Journey through 2024 with us as we explore major milestones for our industry.

This is the story of embracing the buffalo, the sharing of cultures and stories between Indigenous Peoples and travellers from around the world.

Indigenous Tourism provides an approachable and fun way to learn about Indigenous cultures and their connection to the land.

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.

Tourism business owners can capitalize on the rising wellness trend! Get inspired by these examples.

Aurora Borealis Indigenous Village used Travel Alberta investment to build luxury tipis for guests to enjoy the beauty of the Northern Lights.

As tourism continues to grow into a core economic driver across Alberta, we look to these operators to influence the sector’s future.

For Brenda Holder and her staff, their primary goal is for those visitors to leave Mahikan Trails with a deeper connection to the land around them.

Indigenous tourism supports the livelihoods of Indigenous entrepreneurs, the revitalization of Indigenous culture and language and offers reconciliation opportunities to non-Indigenous travellers.

When Brenda Holder, Cree knowledge keeper and founder of Mahikan Trails, began her tourism journey, she heard the word “no” a lot. Seven times, to be exact...