Stories

Tourism business owners can capitalize on the rising wellness trend! Get inspired by these examples.

A strong relationship between the community and tourism businesses are key to a thriving tourism industry.

Alberta’s tourism operators can capitalize on this momentum by tailoring tourism experiences and marketing to travellers most likely to visit often and spend more in Alberta.

Alberta is ripe with natural adventures that you can incorporate into your offerings. That's exactly what the Robinson brothers did.

The Government of Alberta shared it's long-term tourism strategy and we are excited about what is in store for the industry!

Tourism is a thrilling industry to work in, but there are misconceptions about the opportunities here. Join us as we address the positive reality.

There’s no doubt our rolling prairies, turquoise blue lakes and majestic mountains play a key role in attracting visitors from across the world. But we have a secret ingredient.

Alberta is bursting with big ideas. The creativity and entrepreneurial thinking of Alberta’s tourism operators is one of our unique advantages.

Visitors to Lethbridge may be surprised to find a sprawling Japanese garden in the southeast corner of the city.

These boutique glamping accommodations are the result of a unique partnership between Jenna Walsh, owner/operator of Elevated Escapes, and David and Ginger Onespot, Indigenous landowners.

Nestled in Southern Alberta's Foothills, River Retreat Kananaskis, supported by Travel Alberta, redefines travel with boutique accommodation, local cuisine, and sustainable tourism near Kananaskis Country.

Tourism businesses are more than an economic driver, but community enhancer as well!

Alberta is ripe with natural adventures that you can incorporate into your offerings. That's exactly what the Robinson brothers did.

This Albertan distiller used our funding programs to accomplish their business objectives to support local. Get inspired by their story!

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.

Aurora Borealis Indigenous Village used Travel Alberta investment to build luxury tipis for guests to enjoy the beauty of the Northern Lights.

Visitors to Alberta can visit Philip J. Currie Museum to learn about the legendary creatures who walked the earth thousands of years ago.

In just nine years, David Farran has grown Eau Claire Distillery from an inkling into a thriving tourism destination, collecting awards and revitalizing the local economy along the way.

After COVID-19 shook the world and prevented travellers from visiting their favourite locations, values around sustainable tourism shifted.

The second largest Stampede in Calgary’s history has come to a close. But the Alberta Boot Company is ensuring that Western spirit stays strong all year round in Calgary with their newly renovated space.

Journey through 2024 with us as we explore major milestones for our industry.

This is the story of embracing the buffalo, the sharing of cultures and stories between Indigenous Peoples and travellers from around the world.

Indigenous Tourism provides an approachable and fun way to learn about Indigenous cultures and their connection to the land.

How does one find success by combining wellness tourism with their business? This is how The Woods Experience accomplished it.

Tourism business owners can capitalize on the rising wellness trend! Get inspired by these examples.

Aurora Borealis Indigenous Village used Travel Alberta investment to build luxury tipis for guests to enjoy the beauty of the Northern Lights.

As tourism continues to grow into a core economic driver across Alberta, we look to these operators to influence the sector’s future.

For Brenda Holder and her staff, their primary goal is for those visitors to leave Mahikan Trails with a deeper connection to the land around them.

Indigenous tourism supports the livelihoods of Indigenous entrepreneurs, the revitalization of Indigenous culture and language and offers reconciliation opportunities to non-Indigenous travellers.

When Brenda Holder, Cree knowledge keeper and founder of Mahikan Trails, began her tourism journey, she heard the word “no” a lot. Seven times, to be exact...