Alberta's key international markets
On the individual market pages, you will find the following information on the markets you're interested in:
- Overview: A quick overview of outbound tourism recovery in each market since COVID, and a short-term outlook.
- Competitor Comparison: Visitation and traveller expenditure metrics, compared to Alberta’s key domestic competitors within Canada.
- Air Travel: Previous year’s air passengers and forward-looking air access to Alberta.
- Economic Indicators: Key economic indicators representing current macroeconomic conditions.
- Traveller Characteristics: Select demographic and behavioural traveller information.
Markets
Global Tourism Watch
Destination Canada's report provides consumer-based intelligence on 10 markets around the world to help industry understand the needs, trends and habits in key markets. This includes:
- Awareness, travel intentions and other key market indicators for Canada and key tourism regions.
- Perceptions of Canada and brand performance against the competitive set over time.
- Experiences sought by travellers, Canada’s competitive positioning on key products and growth opportunities
- Motivators and barriers for travel to Canada.
- The role of social media and advocacy in the tourism context.
Research
Questions? We're here to help.
