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Up-to-date information on Alberta's key international markets

On the individual market pages, you will find relevant and recent information about market conditions to help inform your decisions, including the topics listed below.

Bison at M├ętis Crossing in Northern Alberta

Overview: A quick overview of outbound tourism recovery in each market since COVID, and a short-term outlook.

Competitor Comparison: Visitation and traveller expenditure metrics, compared to Alberta’s key domestic competitors within Canada.

Air Travel: Previous year’s air passengers and forward-looking air access to Alberta.

Economic Indicators: Key economic indicators representing current macroeconomic conditions.

Traveller Characteristics: Select demographic and behavioural traveller information.


Exploring the trails and rock art at Writing-on-Stone Provincial Park.

United States

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Couple / man and woman and dog paddling on a lake in a red canoe with misty forest and mountain scene in the background

United Kingdom

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Alberta mountain landscape


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Couple kayaking on Astotin Lake in Elk Island National Park.


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South Korea

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Winter Family at Banff Gondola


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Couple hiking in Donalda.


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Woman taking a photo of buffalo grazing in a meadow


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Research and Insights

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