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Alberta's key international markets

On the individual market pages, you will find the following information on the markets you're interested in:

  • Overview: A quick overview of outbound tourism recovery in each market since COVID, and a short-term outlook.
  • Competitor Comparison: Visitation and traveller expenditure metrics, compared to Alberta’s key domestic competitors within Canada.
  • Air Travel: Previous year’s air passengers and forward-looking air access to Alberta.
  • Economic Indicators: Key economic indicators representing current macroeconomic conditions.
  • Traveller Characteristics: Select demographic and behavioural traveller information.
Bison at M├ętis Crossing in Northern Alberta


Exploring the trails and rock art at Writing-on-Stone Provincial Park.

United States

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Couple / man and woman and dog paddling on a lake in a red canoe with misty forest and mountain scene in the background

United Kingdom

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Alberta mountain landscape


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Couple kayaking on Astotin Lake in Elk Island National Park.


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South Korea

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Winter Family at Banff Gondola


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Couple hiking in Donalda.


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Woman taking a photo of buffalo grazing in a meadow


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