Alberta's key international markets
On the individual market pages, you will find the following information on the markets you're interested in:
- Overview: A quick overview of outbound tourism recovery in each market since COVID, and a short-term outlook.
- Competitor Comparison: Visitation and traveller expenditure metrics, compared to Alberta’s key domestic competitors within Canada.
- Air Travel: Previous year’s air passengers and forward-looking air access to Alberta.
- Economic Indicators: Key economic indicators representing current macroeconomic conditions.
- Traveller Characteristics: Select demographic and behavioural traveller information.
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