Tourism Indicators
A holistic snapshot of key tourism insights including trends, economic impact, visitor and market intelligence, and more.
Use these insights to better understand the tourism industry and identify growth opportunities. This content is updated regularly.
International Market Profiles
Understand the nine most valuable visitor markets including their economic landscape, air access, travel providers, resident sentiment, and more. This content is updated regularly.
Development Zone Reports
Learn more about 10 Tourism Development Zones (TDZ) across the province that have a high potential for tourism growth and economic impact over the next 10 years.
Alberta Visitor Profiles
The Government of Alberta publishes visitor profiles that measure the size and status of Alberta’s tourism industry. This includes information on:
- Visitor origin
- Purpose of trip
- Accommodation
- Length of stay
- Seasonality
- Spending in Alberta and tourism regions
