CEO Royce Chwin provides update about new campaign: 'Stay Home. Stay Healthy.'
Travel Alberta’s “Stay Home. Stay Healthy.” campaign leverages the organization’s distinct brand voice and large engaged audience to support the tourism industry’s efforts to flatten the curve in our province.
The campaign aligns with the Government of Alberta’s approved health messaging and encourages Albertans to delay travel plans to keep communities safe and healthy.
The multi-channel campaign includes television, radio, social media, digital out-of-home platforms and YouTube video pre-rolls, with messaging that’s informative and approachable.
Creative assets for the campaign include a short video, which expresses how our iconic natural attractions will remain breathtaking until we can visit them again. It contrasts the longevity of Alberta’s Canadian Rockies, Canadian Badlands and rolling prairies with the relatively short timeframe Albertans are asked to avoid these locations.
Industry partners are encouraged to share “Stay Home. Stay Healthy.” messages on social media. If you see Travel Alberta’s ads on Facebook and Twitter, please feel free to share or retweet. To share the messages on Instagram and other digital channels and to access creative collateral please contact email@example.com.
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