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Winter Family at Banff Gondola

Get a holistic snapshot of key tourism insights including trends, economic impact, visitor and market intelligence, and more.

These dashboards are updated regularly to reflect the most recent datasets available and will grow as new data is added.

Get more information on how to use these dashboards, including specific examples:

 Understanding tourism indicators

Access the dashboards

Economic Impact

Tourism’s overall effect on Alberta’s economy including GDP, tax revenue and employment.

Tourism Labour Force

This size of Alberta's Tourism Labour force, including employment, unemployment, hours worked, and enrollment in tourism-related programs.

Visitor Spend

How much target tourism markets are spending in Alberta.


How many people are visiting Alberta and Canada annually; broken down by home region.

Visitor Characteristics

Incoming travellers’ behaviours; including average traveller spend and trip length.

Hotel Performance

Hotel occupancy rates, average daily rates, and revenue per available room information.

Air Access

The planned number of seats on direct flights into Alberta and where these flights are coming from.

Air Passengers

The actual number of people travelling by air to Alberta, including direct and indirect flights, compared to 2019 levels.

Market Size

The number of potential travellers from key tourism markets and their origins.

Tourism spend forecasts

We're on the path to recovery. See our predictions for visitor spend growth this decade.

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