Travel Alberta

Executive Director, North America

Aug 21, 2013
Aug 8, 2013
Travel Alberta

Travel Alberta is the tourism marketing organization of the Government of Alberta whose mission is to grow tourism revenues with compelling invitations to experience Alberta. Travel Alberta strives to empower individual passion and build inspirational leadership as ONE TEAM.  If you want to be part of an award-winning organization with strong corporate values, passionate team members and a great culture, then Travel Alberta is the place for you.  

Position Summary

Reporting to the Vice President, Global Marketing and Communications, the Executive Director, North America is responsible for directing consumer marketing of Alberta as a tourism destination to core markets in North America. This experienced professional has a natural inclusive leadership style coupled with knowledge of current industry travel and marketing trends which ensure that marketing programs meet and exceed Travel Alberta’s strategic objectives. The Executive Director, North America is responsible and accountable for all marketing budgets in North America, employee management of the consumer marketing team and plays a key role in the achievement of Travel Alberta’s business strategy.  

Position Requirements

As Executive Director, North America you have experience developing marketing strategies with clear objectives and measurements, analyzing consumer market data and managing and forecasting marketing budgets. Your collaborative mentality along with strong leadership and communication skills enable you to lead your team successfully and nurture partnerships throughout the tourism industry. You have exceptional problem solving and decision making skills to support in the development and execution of country marketing plans while supporting overall marketing objectives and campaign activities. Demonstrated business acumen allows you to navigate political landscape that is part of the tourism ecosystem.  

Your degree or diploma in Marketing, complemented with at least ten years of experience in Marketing and/or tourism management role is required. Your dedication and passion has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta’s exciting work environment!     

Special Requirements

Some travel may be required. This position is based in the Calgary office.   

Closing Date:  August 21, 2013 - Open until a suitable candidate found.  

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to:  

Travel Alberta offers a competitive compensation package that includes a full benefits package and ongoing learning & development, as well as the opportunity to work with a collaborative team in a results-oriented organization.   

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.