Celebrating the power of tourism
National Tourism Week takes place April 20–25, representing a prime opportunity to champion one of Alberta’s most powerful economic engines.
This year, our theme for Tourism Week is Authentic Experiences—celebrating the “only‑in‑Alberta” moments that set our province apart. It’s also a chance to highlight the strength of Indigenous tourism, rural destinations, and the many passionate operators who bring Alberta’s stories to life.
Be a part of the conversation!
Our sector needs community-led champions to advocate for tourism. Using the resources below, you can make your voice heard during Tourism Week!
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Tourism is big business in Alberta, but what does that really mean?
Click the button below to access our latest "value of tourism" graphic and share it across your channels!
Alberta's economic engine
Why tourism matters
Here are some facts about tourism that might surprise you! Help us spread the word by sharing them with your community this week.
- Tourism employs 10% of Albertans and is the province’s top service export, bringing billions of new dollars into communities across the province each year.
- Alberta is leading the country in growth, as the only major province to see increases in U.S. and international arrivals last year.
- Tourism provides a steady customer base for local shops, restaurants, and entrepreneurs. More than 90% of tourism operators are small, locally owned businesses, forming the backbone of local economies.
- Beyond economic impact, tourism powers communities. Communities that embrace sustainable tourism growth unlock new opportunities, attract investment, and create places people are proud to live, work, and visit.
Discover Alberta tourism stories
