Travel Alberta

Senior Manager, Travel Media Relations - Banff Lake Louise Tourism

Feb 14, 2014
Jan 31, 2014
Banff Lake Louise Tourism
Banff Lake Louise Tourism is a dynamic membership based organization focused on delivering excellence in tourism marketing while promoting Banff, Lake Louise and Banff National Park as a world class year round destination.

If you are a dedicated and motivated team player who enjoys a fast paced work environment, this may be a unique opportunity for you to excel. We are currently accepting applications for the following position for our office in Banff, Alberta:

Senior Manager, Travel Media Relations

Reporting to the Director, Marketing & Communications, the successful applicant will lead the development and execution of media programs that generate traveller demand for Banff Lake Louise Tourism’s market portfolios.

Primary areas of responsibility include:
Developing working relationships with travel media; print, broadcast, and Internet based for consumer, industry and trade sectors
Building relationships with industry partners & Banff Lake Louise Tourism members
Compiling a variety of written materials & reports related to the portfolio’s activities
Proactively seeking media opportunities for the company and the destination
Attending travel media shows, some travel may be required for this position

Essential skills:
The ability to produce high quality materials, including media releases, editorial materials and strategic planning documents under tight deadlines
Solid experience building relationships on behalf of an organization and/or a destination
Excellent organizational, analytical, problem-solving and project management skills
Above average communication skills, both written and oral
A minimum of 3 years related experience working in media relations and/or communications
The ideal candidate will have a degree in a related field or equivalent combination of education and experience

Please forward your resume no later than 4:00pm February 14th, 2014 to the attention of:
Bethany Peters
Manager, Human Resources & Administration