Travel Alberta

Manager, Communications

May 24, 2018
May 17, 2018
Travel Alberta

Travel Alberta is the tourism marketing agency of the Government of Alberta. But really, we're a team passionate for all things Alberta, and we love supporting our tourism partners and showcasing how important a strong visitor economy is to the quality of life for all Albertans. Sound like you? Travel Alberta is looking for a creative, passionate communicator with a solid understanding of corporate and government communications. If you are looking to grow your skills and flex your communications muscles in a fun, dynamic environment, consider Travel Alberta your next career choice.

Position Summary

Reporting to the Director, Stakeholder Engagement and Communications, the Manager, Stakeholder Engagement and Communications is responsible for the development, execution and management of internal and external communication activities that support and promote Travel Alberta and its mandate to grow the Alberta tourism industry to $10 billion by 2020. 

Working closely with the organization’s senior leadership and stakeholders across the province, the Manager will be integral in establishing and fostering Travel Alberta’s thought leadership and corporate voice to audiences including the Ministry of Culture and Tourism, the Travel Alberta Board of Directors, destination marketing organizations, Travel Alberta team members and tourism businesses throughout Alberta.

The Manager will lead a team of two Communications Advisors to deliver creative, compelling internal and external communications initiatives that support Travel Alberta’s stakeholder engagement and communications.

Knowledge and People Leadership

  • Provide leadership, management and oversight of two Communications Advisors.
  • Develop multi-channel corporate communication plans, tactics and activities that support Travel Alberta’s business and marketing plans.
  • Develop and manage media activities, both proactive and reactive.
  • Maintain the corporate communications dashboard and derive insights for constant progress.

Content Creation, Curation and Distribution

  • Develop and maintain a corporate communications editorial plan and calendar, for all corporate channels.
  • Create, curate, share and manage tourism-related news and information both internally and externally through Travel Alberta owned and earned channels.
  • Support industry participation in Travel Alberta programs and services to strengthen Alberta’s competitive position.
  • Manage corporate and industry social media accounts, including coordinating content, monitoring accounts and providing strategic advice to team members.
  • Manage Travel Alberta’s internal communications site, Base Camp, including developing content, editing and overseeing site structure and design.

Media Relations and Brand Stewardship

  • Manage corporate media relations, including writing key messages and media releases, pitching and responding to media requests.
  • Understand Travel Alberta’s audiences/stakeholders to effectively develop and deliver appropriate, relevant and credible content.
  • Manage ongoing media training and development of internal spokespeople.
  • Follow current events, always looking for a story opportunity.
  • Steward of the corporate brand, upholding the credibility and accountability of the organization.

Project Management

  • Manage the production of corporate communication projects and publications including e-newsletters, strategy documents, presentations, speeches, reports and brochures.
  • Research, analyze, and report relevant communication, business, and industry information to support strategic decision making.
  • Monitor and report on corporate communication activities, objectives and accomplishments.
  • Work in partnership with corporate agencies and contractors to deliver on strategic initiatives.

Additional Skills and Qualifications

  • A degree in Communications, Journalism, Public Relations, Marketing or related field with a minimum seven years of experience, three of which in a supervisory capacity.
  • Previous management experience with both people and projects.
  • Candidate must have a proven track record of working under pressure in complex situations.
  • Strong interpersonal and community relations skills.
  • Strong research and analytical skills in developing and interpreting reports.
  • Technically proficient and comfortable with using or learning a variety of computer applications.
  • Must be innovative and adaptable, able to provide solutions and advice to others.

Additional Requirements

  • Strong leadership, decision-making and project management skills
  • Proficiency in oral and written communication
  • Strong sense of initiative and personal and professional accountability
  • Digital/technology acumen and communications/PR best practices
  • Ability to work with budgets
  • Ability to multi-task with minimal supervision
  • Previous experience in a management role

Other Information  

This position is based in Calgary, Alberta

Employment Status: Full Time

Some regional travel required – meetings with industry partners, government representatives, or attendance and Travel Alberta regional events.

This position offers an excellent benefits package with SunLife Financial, including extended health and dental coverage, life insurance, travel insurance, long term disability and a flexible spending account. This individual will also participate in a defined benefit plan with the Public Service Pension Plan (PSPP), have free and confidential access to Sun Life’s RightDirections Employee Assistance Program (EAP) and be a part of Travel Alberta’s learning and development program, which includes up to 100% reimbursement to further education.

In 2017, Travel Alberta was recognized for providing an exceptional place to work by being awarded Top 65 Employers in Alberta, and one of Canada’s Most Admired Corporate Cultures.

Closing Date:  May 24, 2018

If you have the qualifications to succeed in this role, please visit Travel Alberta's career centre to submit an application. If applicable, please indicate the name of the Travel Alberta Team Member who referred you to this role.

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.