Travel Alberta

Marketing Manager - City

Aug 8, 2017
Jul 26, 2017
Canadian Rocky Mountain Resort

Department: Sales & Marketing Office - Calgary
Reports to: Director of Marketing & Public Relations

Primary Function of the Position
Under the direction of the Director of Marketing & Public Relations this position is responsible for overseeing all aspects of the Marketing functions for CRMR city restaurants – Cilantro, The Lake House and The Loft. This position is based in Calgary.

Duties & Responsibilities
Ticketed Events
  • Selling and marketing ticketed events- Wine/Beer/Cocktail/Chefs’ dinners, Communicating and working in conjunction with the Director of Marketing & Public Relations.
  • Marketing of events through Social Media, Web blasts, Blog posts and print material with restaurants. Ensure clear communication with Director of Marketing & Public Relations.
  • Work with Restaurant Manager/Event Coordinator and Chef to organize the menu and execution of the event
Offsite Sponsored Events
  • Plan and execute offsite marketing events/sponsorship throughout the year in cooperation with the restaurants. 
  • Coordinate staffing needs.
  • Ensure signage has been arranged to properly represent the property that is participating.
  • Work with event organizers to ensure the agreed upon sponsorship has been fulfilled.
  • Work alongside the restaurant management team and Director of Marketing & Public Relations to develop promotional programs for the restaurants. E.g. Prix fixe dinner menus, happy hour, express lunch.
  • Develop a plan to execute the role out of the promotion and how it will be communicated to the consumer. 
Digital Marketing
  • Prepare and execute monthly web blasts for city restaurants 
  • Prepare social media ad campaigns 
  • Oversee social media calendar with the Print & Marketing Coordinator for all restaurants and ensure all content is on brand. 
  • Work with the Print & Marketing Coordinator on blogging calendar.
  • In conjunction with the Print & Marketing Coordinator, plan photography to be taken at each restaurant to ensure current content is available for social media and blogs.
  • Ensure restaurant websites are kept up to date with current menus and information (this includes Open Table and other places where menu information is found). 
  • Monitor and respond to customer reviews through a variety of sites (social media, Open Table, Trip Advisor, Yelp etc.). Report trends each month.
  • Provide monthly social media tracking reports for all restaurants. 
Print Material
  • Work with restaurant event coordinators to ensure event marketing material is current and professional.
  • Work with restaurant management teams to ensure that all marketing materials for trade shows is current and accurate.
Trade & Consumer Shows
  • Organizing event booth at shows and ensure that marketing material, flat sheets and swag are displayed in an organized and professional manner.
  • Attend trade and consumer shows (often on weekends). This requires a strong knowledge of all properties, their function spaces and capacities.
Experience / Education Requirements
  • At least 2-3 years marketing experience, preferably in the food and beverage/hospitality industry. 
  • Results oriented.
  • Excellent interpersonal, verbal and written communication skills and organizational skills. 
  • Knowledge of MS Office.
  • An ability to take initiative and multi-task. Working in a fast paced environment.
  • A keen attention to detail.
  • Flexibility –evening and weekends as required.
  • Trade Show experience an asset.
  • Ability to provide public speaking skills.
  • Valid driver’s license and dependable vehicle. 
  • Experience using a DSLR Camera and shooting food photography is an asset. 
  • Experience coordinating events is an asset. 

Please submit your coverletter and resume by August 8 to